IP Lookup Technology
Data that builds an accurate picture of your customer base and identifies where interest is coming from is incredibly valuable today. IP location lookup technology requires no explicit permission to retrieve valuable data to help you drill down further into your audience. All you need is an IP address and you can access a broad spectrum of information, including time zone and connection speed, country, region, area code and weather station data. Crucially, the information retrieved via IP lookup technology can be effectively used to capture website visitor information and nurture users as leads.
Lead nurturing requires a good understanding of where in the sales funnel your prospects are and helping them to take the next steps to move forward. Remarketing provides opportunities to return to customers who haven’t converted and help to guide their behaviour in the right direction. Our team has in-depth experience with advanced remarketing techniques that will enable your business to successfully run highly targeted lead nurture campaigns.