IP Lookup Technology
Data that builds an accurate picture of your customer base and identifies where interest is coming from is incredibly valuable today. IP location lookup technology requires no explicit permission to retrieve valuable data to help you drill down further into your audience. All you need is an IP address and you can access a broad spectrum of information, including time zone and connection speed, country, region, area code and weather station data. Crucially, the information retrieved via IP lookup technology can be effectively used to capture website visitor information and nurture users as leads.
Cookie Technology
Are you getting the most from the cookie technology that you have in place and are you happy that it is legally compliant? Cookies offer a way to collect data to inform marketing campaigns that are targeted in detail, for example at a specific geolocation or search terms. We can work with you to ensure that the cookie technology you’re using is delivering on ROI. We can also guide you through the process of compliance, for example meeting GDPR standards for the use of cookies.
Email Remarketing
Lead nurturing requires a good understanding of where in the sales funnel your prospects are and helping them to take the next steps to move forward. Remarketing provides opportunities to return to customers who haven’t converted and help to guide their behaviour in the right direction. Our team has in-depth experience with advanced remarketing techniques that will enable your business to successfully run highly targeted lead nurture campaigns.
