Generative Engine Optimisation
Generative Engine Optimisation (GEO) focuses on shaping how your brand and content are interpreted, summarised, and presented by AI tools like ChatGPT, Gemini, Perplexity, and Claude. Instead of ranking in search results, GEO ensures your business is part of the response itself – making you visible inside the answers users receive from generative platforms.
Use AI to explore this page – ChatGPT
What is Generative Engine Optimisation?
Generative Engine Optimisation (GEO) is the process of optimising your digital presence to influence how generative AI tools source, summarise, and reference your brand in response to user queries.
Unlike traditional search engines, generative engines don’t just point users to websites – they produce full answers using AI. That content is often built from trusted online sources, including company websites, structured data, authoritative articles, and third-party platforms.
With GEO, your goal is to become a reliable source that generative engines pull from and attribute—so your brand is surfaced directly inside AI-generated answers.
Why GEO matters now
Generative AI is changing how people find information. Instead of browsing multiple links, users now ask tools like ChatGPT or Perplexity to summarise options, recommend products, or explain services in seconds.
If your content isn’t being used by those tools – you’re invisible.
GEO helps your business:
- Stay discoverable in AI-generated answers and summaries
- Improve brand attribution across tools like ChatGPT, Gemini and Bing Chat
- Control the narrative by feeding AI models accurate, up-to-date information
- Build authority by becoming a trusted data source for large language models
- Adapt to future search behaviour as AI platforms replace traditional engines
Our approach to GEO at Iconic Digital
We apply a multi-layered strategy to help your brand appear inside generative AI responses.
Here’s how:
- Entity-based content optimisation
We align your content with key topics, terms, and entities recognised by AI engines, ensuring they reference your brand correctly. - First-party source building
We structure your website and blog content to act as clear, factual references that AI tools can cite. - Third-party authority reinforcement
We secure mentions and backlinks from trusted platforms that feed into LLM training data and retrieval-augmented generation (RAG) systems. - Structured data & schema integration
We implement metadata that helps AI understand who you are, what you offer, and how to reference your business accurately. - AI assistant testing and monitoring
We test how your brand appears in responses from tools like ChatGPT, Perplexity, Bing Chat and others—and continuously optimise for better representation.
GEO vs traditional SEO
Generative engines are not search engines. They generate answers using pre-trained models, knowledge graphs, and live web content. That means your business needs a different optimisation strategy.
Traditional SEO
Focuses on rankings
Optimises for keywords
Drives traffic to websites
Uses backlinks and technical SEO
Completes in SERPs
Answer Engine Optimisation
Focuses on citations and references
Optimises for factual relevance
Embeds brand into AI-generated responses
Uses structured content and trust signals
Aims to be cited by AI assistants
Stay relevant in an AI-first world
As generative AI tools become a primary way people find information, compare products, and make decisions, your brand needs to be in the answer – not just on a results page.
At Iconic Digital, we help businesses position themselves as credible sources across AI-powered platforms. Our GEO services are tailored to your industry, audience, and business goals – ensuring your visibility doesn’t stop at Google.
Speak to our team today to futureproof your digital presence with a GEO strategy that works.