Tiktok has over 1 billion monthly active users. But should your business be on it?

TikTok is a popular social media platform that has experienced immense growth over the past few years. With over 800 million active users, it’s no surprise that many businesses are considering adding TikTok to their digital marketing strategy.

In this blog post, we’ll discuss the pros and cons of using TikTok for digital marketing and how to make the most of this platform.


There are several advantages to using TikTok for digital marketing. First, the platform is incredibly popular with a large and growing audience. This means there’s a good chance you’ll be able to reach your target audience.

Second, TikTok is a great platform for creating engaging content. With the right content, you can quickly grab your audience’s attention and build relationships.

Finally, TikTok offers a variety of features that can help you reach your marketing goals. For example, you can use hashtags and challenges to increase engagement and visibility.


While there are several advantages to using TikTok for digital marketing, there are also some potential drawbacks. First, the platform is still relatively new, which means there’s still a lot of uncertainty about how it will evolve.

Second, there’s a risk of your content getting lost in the shuffle. With so much content being posted every day, it can be difficult to stand out.

Finally, the platform is still evolving and changing, which means it can take a lot of time and effort to stay on top of the latest trends and changes.

Should You Use TikTok for Your Digital Marketing Strategy?

The decision to use TikTok for digital marketing should depend on your goals and objectives. If you’re looking to reach a large and growing audience, then TikTok could be a great choice.

However, if you’re looking for something more stable and consistent, then other platforms may be better suited to your needs.

Ultimately, the best way to determine if TikTok is right for you is to test it out and see what works. With the right content and strategy, you can make the most of this platform and reach your marketing goals.

If you need social media advice or help setting up a digital marketing strategy, then our social media consultants can help.