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Google Analytics is an essential tool for tracking and analyzing website performance. The latest version, Google Analytics 4.0 (GA4), is a major upgrade from Universal Analytics (UA). This change will take place in July 2023.
In this blog post, we’ll discuss the key differences between Google Analytics 4.0 and Universal Analytics and how to make the most of the new powerful GA4 tools.
Google Analytics 4.0 (GA4) is the latest version of Google Analytics, released in October 2020. It’s designed to improve the accuracy of data and insights while also providing more options for customization.
GA4 is focused on user-centric data and insights, allowing you to track user behavior across multiple devices and platforms. It also offers improved reporting capabilities, including the ability to track events, conversions, and more.
Universal Analytics (UA) is the previous version of Google Analytics. It’s a powerful tool for tracking and analyzing website performance, but it’s limited in its capabilities compared to GA4.
UA collects data from website sessions, such as pageviews, time on page, and bounce rate. It also offers basic reporting capabilities, such as segmentation, but it’s limited in its ability to track events and conversions. In July 2023, UA will be retired. This means marketers must act today to keep their data and setup the new GA4.
The main differences between Google Analytics 4.0 and Universal Analytics are the types of data they track and the reporting capabilities they offer.
GA4 is focused on user-centric data and insights, while UA is focused on website sessions. GA4 also offers improved reporting capabilities, including the ability to track events, conversions, and more.
Google Analytics 4.0 and Universal Analytics are both powerful tools for tracking and analyzing website performance. While UA is a great tool for basic website tracking, GA4 offers more advanced reporting capabilities, making it the more powerful option. In July 2023, Universal Analytics will be retired. Ensure you migrate your data before then otherwise your analytics will stop working.
By understanding the differences between Google Analytics 4.0 and Universal Analytics, you can be prepared for the transition and get the most out of your website data. With a little bit of effort and patience, you can use these tools to optimize your website and generate more leads.
If you are struggling to setup GA4 for your business, then our team can help. Book a free consultation.