In today’s digital age, online marketing has become an essential part of any business strategy. It is the most effective way to reach a wider audience and connect with potential customers. However, as with any business strategy, online marketing comes with its own set of challenges that can make it difficult for business owners to succeed.

From understanding the latest trends in digital marketing to creating compelling content, there are many obstacles that business owners must overcome to succeed in the digital world. In this white paper, we will examine the top five challenges that business owners face and offer practical insights and solutions to help you overcome them.

Outsourcing Marketing Produces Proven Results

Whether you are a small business owner just starting out or an established company looking to improve your online presence, the tips and strategies outlined in this white paper will help you succeed in the ever-evolving world of online marketing. If you are still not getting the results you deserve, then it might be time to let the experts at Iconic Digital work as your agency partner to get your marketing working again. Please reach out to a member of our team for a complimentary audit as well as a free gift of consultancy time. You could win up to £3,000 of complimentary services. Try your luck and use this promotional code “NB1FE45” when you sign up.


Let’s dive in and explore the top five challenges that business owners face and how to overcome them.

The Top Five Challenges Business Owners Face

1. Limited Resources: Business owners often struggle with limited resources (time, money, and staff) to create and execute an effective online marketing strategy.

2. Finding the Right Channels: With so many online marketing channels available, business owners may find it difficult to determine which ones are the best fit for their business and target audience.

3. Creating Quality Content: Creating quality and engaging content that resonates with the target audience can be a challenge for business owners who lack the necessary expertise or resources.

4. Measuring ROI: Measuring the return on investment (ROI) of online marketing efforts can be challenging, especially when the impact of different channels and tactics is difficult to quantify.

5. Staying Up-to-Date: Online marketing is constantly evolving, and business owners may struggle to keep up with the latest trends and best practices, making it difficult to stay competitive in the marketplace.

Let’s explore these challenges in more detail…

#1 Limited resources

One of the biggest challenges that business owners face when it comes to online marketing is limited resources. Most small businesses have limited budgets, time, and personnel to devote to online marketing, making it difficult to compete with larger companies that have more resources at their disposal.

However, there are several strategies that businesses can use to overcome this challenge. The first step is to prioritise your online marketing efforts. Determine which channels will provide the most value for your business and focus your resources on those channels.

For example, if your target audience is active on social media, then it makes sense to invest in social media marketing. If your business relies heavily on search engine traffic, then search engine optimisation (SEO) should be a top priority.

Another way to overcome limited resources is to leverage technology and automation. There are many tools available that can help businesses automate their online marketing efforts, such as email marketing software, social media scheduling tools, and marketing automation platforms.

By automating routine tasks, businesses can free up time and resources to focus on more strategic activities, such as developing high-quality content and engaging with customers.

In addition, businesses can consider outsourcing certain aspects of their online marketing efforts to agencies like Iconic Digital. This can be a cost-effective way to access specialised expertise and scale your marketing efforts without hiring additional staff. Iconic Digital has a number of small business marketing packages which provide business owners with a “done for you” marketing strategy for a fraction of the cost of recruiting an in-house team.

Finally, businesses can leverage their existing networks and customer base to help spread the word about their products and services. Encourage satisfied customers to leave reviews and share their experiences on social media and offer referral incentives to encourage word-of-mouth referally marketing.

#2 Finding the Right Channels

Finding the right channels for online marketing can be a daunting task for business owners. With so many different channels available, it can be difficult to determine which ones will be the most effective for your business.

The key to finding the right channels is to understand your target audience and where they spend their time online. For example, if your audience is primarily on Facebook, then Facebook advertising may be the most effective channel for your business. On the other hand, if your audience is more active on LinkedIn, then LinkedIn marketing may be a better fit.

Another important factor to consider when choosing marketing channels is the type of content that you will be creating. Different channels require different types of content, so it’s important to choose the channels that align with the type of content that you will be creating.

For example, if you plan to create a lot of video content, then YouTube or TikTok may be the best channels for your business. If you plan to create more visual content, such as infographics and images, then Instagram or Pinterest may be a good fit.

It’s also important to consider the competition on each channel. Some channels may be more crowded than others, making it more difficult to stand out and reach your target audience. However, less crowded channels may not have as much traffic, so it’s important to strike a balance between competition and reach.

Once you have identified the channels that are the best fit for your business, it’s important to develop a strategy for each channel. This includes setting goals, defining your target audience, creating a content calendar, and determining how you will measure success.

In addition, it’s important to test and refine your strategy over time. Online marketing is constantly evolving, so it’s important to stay up to date with the latest trends and adjust your strategy as needed.

#3 Creating Quality Content:

Creating high-quality content is essential for successful online marketing. However, many businesses struggle with creating content that resonates with their target audience and drives engagement.

The first step in creating quality content is to understand your target audience. What are their pain points, interests, and needs? What type of content do they prefer, and where do they consume it?

Once you have a clear understanding of your target audience, you can start to develop content that speaks to their needs and interests. This can include blog posts, videos, social media updates, infographics, and more. Here’s 15 ways to generate great blog ideas.

When creating content, it’s important to focus on quality over quantity. While it’s tempting to produce as much content as possible, it’s better to focus on creating a few high-quality pieces that provide value to your audience.

High-quality content should be informative, engaging, and shareable. It should provide value to your audience by solving a problem, answering a question, or providing entertainment.

In addition, high-quality content should be visually appealing and easy to consume. This means using images, videos, and other visual elements to break up text and make content more engaging.

Another important aspect of creating quality content is consistency. Consistency helps to build trust with your audience and keeps them engaged with your brand over time.

To achieve consistency, it’s important to develop a content calendar and stick to it. This can include a mix of evergreen content that is always relevant, as well as timely content that is tied to current events or trends. Here’s why content marketing and social media must work together to drive traffic to your website.

Finally, it’s important to measure the success of your content and adjust your strategy as needed. This can include tracking metrics such as page views, engagement rates, and social shares, as well as gathering feedback from your audience.

#4 Measuring Return on Investment

Measuring the return on investment (ROI) of online marketing is essential for businesses to understand the effectiveness of their marketing efforts. However, measuring ROI can be challenging, especially for businesses that are new to online marketing.

The first step in measuring ROI is to define your goals. What do you want to achieve with your online marketing efforts? Is it increased website traffic, lead generation, or sales? Once you have defined your goals, you can start to track the metrics that are most relevant to those goals.

For example, if your goal is increased website traffic, you may track metrics such as page views, bounce rate, and time on site. If your goal is lead generation, you may track metrics such as form submissions, email sign-ups, and social media engagement.

It’s important to track these metrics over time to understand the effectiveness of your marketing efforts. This can be done using tools such as Google Analytics or social media analytics platforms.

Once you have tracked your metrics, you can calculate the ROI of your marketing efforts. This can be done by comparing the cost of your marketing efforts to the revenue generated as a result.

For example, if you spent £1,000 on Facebook advertising and generated £5,000 in revenue as a result, your ROI would be 400%. This means that for every dollar spent on advertising, you generated £4 in revenue.

It’s important to note that ROI should be viewed as a long-term metric, rather than a short-term one. It may take time for your marketing efforts to generate revenue, and it’s important to continue tracking metrics over time to understand the long-term impact of your marketing efforts.

In addition to ROI, it’s important to track other metrics such as customer acquisition cost (CAC) and lifetime customer value (LCV). CAC measures the cost of acquiring a new customer, while LCV measures the total value that a customer brings to your business over time.

By tracking these metrics, you can understand the effectiveness of your marketing efforts in acquiring and retaining customers, which is essential for long-term business growth. Monitoring the conversions your website gets is essential. Here’s how to master the art of producing high-converting landing pages.

In conclusion, measuring the ROI of online marketing is essential for businesses to understand the effectiveness of their marketing efforts. By defining goals, tracking relevant metrics, calculating ROI, and tracking other metrics such as CAC and LCV, businesses can make informed decisions about their marketing strategy and drive long-term growth.

#5 Staying Up-to-Date With Marketing Trends

Staying up-to-date with marketing trends is essential for businesses to remain competitive in today’s rapidly changing digital landscape. With new technologies and trends emerging all the time, it’s important for businesses to stay ahead of the curve and adapt their marketing strategies accordingly.

One of the best ways to stay up-to-date with marketing trends is to read industry publications and blogs. These sources provide insights into the latest marketing strategies, technologies, and trends, as well as case studies and best practices from other businesses. Browse the Learning Centre where we have hundreds of resources including white papers, videos and articles on a range of subjects to help business owners, sales directors and marketers.

In addition, attending industry conferences and events is a great way to learn about new trends and network with other professionals in the industry. Many conferences offer keynote speakers, workshops, and other educational sessions that provide valuable insights into the latest marketing trends.

Another way to stay up-to-date with marketing trends is to follow thought leaders and influencers in the industry on social media. Many industry experts share their insights and opinions on social media platforms such as Twitter and LinkedIn, providing a valuable source of information and inspiration for businesses looking to stay ahead of the curve.

It’s also important for businesses to stay agile and adaptable in their marketing strategies. With new technologies and trends emerging all the time, it’s important for businesses to be willing to try new things and experiment with new approaches to marketing.

For example, businesses may experiment with new social media platforms or advertising strategies to reach new audiences, or may try new content formats such as video or podcasting to engage with their audience in new and innovative ways.

Finally, it’s important for businesses to stay focused on their target audience and their needs and interests. While it’s important to stay up-to-date with the latest marketing trends, businesses should always prioritize their audience’s needs and interests over the latest fads and trends.

By staying up-to-date with marketing trends, attending industry events, following thought leaders and influencers on social media, staying agile and adaptable in their marketing strategies, and prioritizing their audience’s needs and interests, businesses can remain competitive and drive long-term growth in today’s rapidly changing digital landscape.

So is it really worth trying to run your marketing in-house?

Outsourcing your marketing to a trusted and experienced agency like Iconic Digital can have a significant impact on your business’s growth and success. By leveraging the expertise and resources of a professional marketing team, you can develop and implement a comprehensive marketing strategy that is tailored to your business’s unique needs and goals.

From developing a strong brand identity and website to executing targeted advertising campaigns and social media strategies, Iconic Digital can help you reach and engage with your target audience and drive long-term growth for your business.

So if you’re looking to take your business to the next level and stay ahead of the competition, consider outsourcing your marketing to Iconic Digital. With a proven track record of success and a team of dedicated professionals, we can help you achieve your marketing goals and drive long-term growth for your business.

Don’t wait – contact us today to learn more about our marketing services and how we can help you achieve your business’s full potential. Let’s work together to make your business iconic!