Post every day or die: why content marketing and social media must work together to drive traffic to your website
Long form content – anything over 2,000 words – is a vital part of digital marketing strategy for any business today, no matter what your sector. Given the rise in video content and short snippets we’ve become used to on social media platforms that might sound like a strange assertion. However, long-form blog posts and pages create significant value for the user and that’s something that can generate benefits for your business too.
In 2012, Google Search introduced its Penguin update and brought to an end an era in which short articles filled to the brim with keywords would perform well with the Google algorithm. Since then, the focus has been much more on long-form content that goes beyond the standard length and has been well researched and well written. This isn’t just about getting words on a page but the right words in a way that delivers value for those who are reading them.
As mentioned, effective long-form content isn’t simply a wordy blog post, it needs to be a well thought through piece that demonstrates a certain level of research. There are some simple ways to ensure that the long-form content you’re creating is valuable:
It takes time and effort to stand out when it comes to content today. Well-researched, and well written, long-form content is a key tool in any effective digital marketing strategy. Find out how Iconic Digital can help create long-form content for your business, get in touch today, call us on 020 7100 0726. Find out more about our Content Marketing Agency in London.