Post every day or die: why content marketing and social media must work together to drive traffic to your website
Today, when we need advice or have a question that needs answering, most of us will opt to pick up our phones, open a laptop and go to a search engine. There are four billion search queries handled every day by Google alone. Every response to each of those queries is a link to content. Content creation is essentially the process of designing content for your business that will appeal specifically to your intended audience. If you have the right content then you can use it to drive sales, increase leads and boost traffic to your website. So, how do you go about creating it?
Your strategy should include everything, from tone to detail, as well as what you’re intending to do with the content you create, from posting to repurposing. You’ll need to establish your content goals as well as the buyer personas that the content is going to be designed to reach. Focus on the buyer’s journey and try to create content for each stage in this process – make sure you’re using the content format that is most likely to appeal to your buyer personas, whether that’s blogs or social media.
Even with the best content if you don’t have a plan for using it then it can still be ineffective. Make sure you have a clear idea of where you want content to go and what you want it to achieve – this is essential because different platforms require different approaches. Content planning will also ensure that you don’t miss any key dates or have big gaps in the content you put out.
Content is essential for reaching customers today, no matter which industry you’re in. Creating effective, interesting and authentic content can generate momentum for your business, from engagement to leads. Find out how Iconic Digital can help create content for your business, get in touch today, call us on 020 7100 0726. Find out more about our Content Marketing Agency in London.