Content is king (or queen) today – this is something that most businesses are already aware of. However, not everyone is getting the most out of content when it comes to marketing strategy. If you’re not currently blogging then you’re missing out on a wealth of opportunities to optimise your content marketing and generate more ROI. These are 5 reasons why blogging is an essential component of any content marketing plan.

1. Supporting the process of building links

Link building really matters when it comes to improving website SEO. A well written blog that is updated with regular content can generate a high volume of links. The better the blog, the more people are likely to link back to it. Those links that come from high quality websites will encourage search engines to view your site as an “authority” and you’ll get a better ranking as a result.

2. Boosting organic traffic to your website

Everyone is looking for ways to boost organic traffic but many people seem to forget that blogging is one of the simplest, but most effective, ways to do it. When blog content is optimised with keywords it will increase the chances of your content appearing for users when they are searching online using specific terms. You can use your blog to target specific keywords that are relevant to the business to help improve the overall SEO relevant to the products and services that you offer.

3. Providing support for your marketing campaigns

Blogging is a great way to support any marketing campaigns your business is currently planning. This type of content is incredibly shareable and a great way to release information and details about launches or marketing drives that can be digested by consumers and industry insiders. Blogs also provide a way to get more content onto your website referencing the keywords that are relevant to a particular campaign and will serve to increase internal linking to specific pages on the website.

4. More pages, more visibility

Blogging increases the size of your site and that can have a number of different advantages. Not only will be you be providing more for consumers to browse when they land on your site (reducing bounce rates) but you may also be able to improve the domain authority of your website, as larger sites tend to have higher domain authority.

5. Constantly fresh content

Search engines are very keen on active sites and regularly updating a blog with fresh content is a great way to demonstrate just how active your site really is. If you’re regularly posting cutting edge content that is genuinely useful to consumers then you’re likely to see your search engine position rise as a result. You will also find customers are much more likely to return to your site as they will be keen to digest the next piece of updated content.

Blogging is a very effective way to help boost SEO and drive customer engagement. There are lots of different ways to make blogging work as part of content marketing – contact us to find out more.