Search Engine Optimisation is Dead! Long Live Search Everywhere Optimisation!
The New Rules for Ranking in LLMs Like ChatGPT
In 2026, traditional SEO alone isn’t enough. The rise of Large Language Models (LLMs) like ChatGPT, Gemini, and Claude is rewriting the rules of online visibility. Your business could have the best content in your industry and still be invisible in this new AI-driven search era.
Join us for a free 1-hour live webinar on 10th March 2026, where we’ll reveal the next evolution of search, and how you can build a strategy that ensures your business is seen, cited, and trusted by both Google and AI models.
Whether you’re a business owner, founder, sales director, or marketing leader, this is your opportunity to learn what’s really driving online discovery and how to use it to fuel growth this year.
Why Attend This Webinar?
Search has changed. The way information is ranked, referenced, and displayed is being shaped by AI systems that think and act very differently from search engines of the past. This session will show you how to adapt, before your competitors do.
Here’s what you’ll gain:
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Understand “Search Everywhere Optimisation”: Discover how your brand can stay visible across Google, Bing, ChatGPT, and AI-powered search platforms.
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Learn What’s Really Driving Rankings Now: Find out what LLMs look for when generating answers and recommendations — and how to make sure your content qualifies.
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Stay Ahead of the Algorithm Curve: Explore the key ranking signals that influence both human search engines and AI-based systems.
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Uncover the Future of Visibility: See how “Search Everywhere Optimisation” will replace traditional SEO in 2026 and what steps you can take right now.
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Live Q&A with Steve: Bring your digital challenges and get expert guidance on your current strategy.
This isn’t theory. You’ll leave with a clear, actionable plan to make your business visible across the platforms your customers actually use to find information in 2026.
What to Expect – Why This Isn’t Just Another Webinar
This isn’t another generic talk about SEO trends. It’s a practical, no-nonsense session revealing how AI now shapes every stage of online discovery.
You’ll walk away knowing how to:
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Optimise your site for both Google and LLMs like ChatGPT.
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Write AI-readable content that boosts your visibility across multiple search ecosystems.
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Build trust signals that make your brand stand out in AI-generated responses.
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Use cross-channel data to strengthen your presence on Google, social platforms, and AI-driven discovery tools.
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Future-proof your marketing for the next phase of search evolution.
By the end of the hour, you’ll have the knowledge to turn your website into something AI can’t ignore — and competitors can’t replicate.
Meet Your Expert Speaker: Steve Pailthorpe
Your success depends on learning from someone who has already navigated every major digital shift.
That’s why this webinar is led by Steve Pailthorpe, CEO of Iconic Digital, an award-winning digital marketing consultancy based in London.
With more than a decade of experience in SEO, content marketing, and lead generation, Steve has helped hundreds of UK businesses boost visibility, increase leads, and achieve consistent growth. He’s known for transforming complex digital trends into clear, actionable strategies that deliver measurable results.
Steve is a regular speaker at national marketing events, valued for his straight-talking approach and deep understanding of how data, algorithms, and AI intersect in real-world marketing.
Expect insights that cut through the noise, practical, data-driven, and immediately usable in your business.
Who Should Attend?
This webinar is for decision-makers and growth-focused professionals who want more than surface-level SEO advice.
You’ll benefit most if you are:
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A Marketing Professional seeking to understand AI-driven search and how to adapt quickly.
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A Business Owner or Director determined to keep your company visible as search technology transforms.
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A Sales Leader looking to increase inbound lead flow through smarter, future-proof marketing strategies.
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A Senior Executive frustrated by inconsistent results from traditional SEO agencies.
If you’ve been wondering why your online performance has plateaued despite solid content and steady investment, this session will show you what’s changed — and how to fix it.
Here’s What You’ll Walk Away With
Still deciding if it’s worth your time? If you’re serious about growth in 2026, this one-hour session will be the best investment you make this quarter.
You’ll leave with:
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A Clear Blueprint: Understand the full “Search Everywhere Optimisation” framework and how to apply it.
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Actionable Takeaways: Real-world steps you can implement immediately to boost online visibility.
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Exclusive Insights: Learn how leading brands are adapting to AI-driven discovery.
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A Fresh Perspective: See your digital presence through the lens of LLMs and modern search algorithms.
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The Tools to Compete in 2026: Stay ahead of businesses still relying on outdated SEO tactics.
Don’t Miss Out
The rules of search have changed forever. Businesses that adapt will dominate online visibility. Those that don’t will disappear from both search results and AI-generated recommendations.
This is your opportunity to understand what’s next — directly from one of the UK’s most trusted digital marketing experts.
“Search Engine Optimisation is Dead! Long Live Search Everywhere Optimisation!” is your roadmap to staying relevant in the new AI era.
Places are limited to ensure an interactive experience, so register today to secure your seat.
What Time and Where:
Date: Tuesday 10th March 2026
From: 10:00am – 11:00am
Venue: Online Webinar
About the Speaker
Steve Pailthorpe is the CEO at Iconic Digital and a renowned digital marketing specialist. Steve unlocks unique and practical insights on how to get the most from your digital marketing strategy. His entertaining, charismatic and down to earth approach can help your business to embrace best practise strategies that will improve lead generation. Read Steve’s Bio