Build Your Organic Pipeline: Join the Ultimate SEO and AI Masterclass on Wednesday 14th May
Search is changing faster than most businesses realise.
More buyers are discovering companies through AI platforms like ChatGPT, Perplexity and Google’s AI results, while traditional search results are increasingly dominated by zero click answers where users never even visit a website.
So how do you generate leads when the rules of search are being rewritten?
Join us in London for this exclusive half day masterclass where Steve Pailthorpe will reveal the proven strategies used to generate 100 qualified leads in just 90 days using a combination of SEO, AI visibility and high converting marketing systems.
When: Thursday 14th May
Venue: La Galleria, Underwood Lofts, 6-14 Underwood Street, London, N1 7JQ
Time: 9am – 12:30pm
Join digital marketing expert Steve Pailthorpe as he shares the insights and strategies that have helped hundreds of businesses grow their pipeline and increase revenue.
This isn’t just another marketing seminar. It is a practical masterclass designed to give you clear frameworks you can apply immediately to your own business.
Who this session is for
This session is designed for:
- Business owners and directors
- Marketing managers
- Teams responsible for lead generation and visibility
- Organisations reviewing how AI affects marketing performance
Here’s a sneak peek at what you’ll discover
Rapid Organic Pipeline Growth
Learn how to build a marketing system capable of generating 100 leads in 90 days using the proven 7 Step Marketing Chassis.
SEO in the Age of AI
Understand how search is changing and how to position your business to appear in Google AI results, ChatGPT and other discovery platforms.
Zero Click Search Mastery
Discover how to dominate position zero and gain visibility even when users do not click through to websites.
LLM Optimisation Strategies
Learn how large language models choose which companies to recommend and how to optimise your digital presence to be included.
The New Marketing Framework for Lead Generation
See how SEO, content, AI discovery and conversion strategy combine into one powerful system for predictable lead generation.
The Tools Driving Modern Marketing Growth
Gain insight into the AI and marketing tools that are helping businesses work smarter, scale faster and outperform competitors.
What Time and Where:
Date: Thursday 29th January 2026
From: 09:00am – 12:30pm
Venue: La Galleria, Underwood Lofts, 6-14 Underwood Street, London, N1 7JQ
About the Speakers
Steve Pailthorpe is the CEO of Iconic Digital, Founder of Iconic Intelligence, and AI Ambassador for the Institute of Directors. An award-winning digital marketing expert and the author of The Digital Revolution, Steve has spent more than a decade helping businesses grow through data-driven marketing strategies.
A frequent speaker at marketing conferences and business leadership events, Steve is known for translating complex digital and AI trends into practical strategies that companies can apply immediately. His work focuses on helping organisations improve lead generation, marketing performance and long-term growth through modern search, AI-driven discovery and conversion-focused marketing frameworks.
Steve developed the 7 Step Marketing Chassis, a proven methodology that has helped hundreds of businesses generate consistent leads and measurable growth. Read Steve’s Bio
How to get there
Nearest train stations
- Old Street Station (approximately 6-minute walk)
- Lines: Northern, National Rail
- Moorgate Station (approximately 12-minute walk)
- Lines: Circle, Hammersmith & City, Metropolitan, Northern
- Barbican Station (approximately 14-minute walk)
- Lines: Circle, Hammersmith & City, Metropolitan
- Liverpool Street Station (approximately 18-minute walk)
- Lines: Central, Circle, Hammersmith & City, Metropolitan, Elizabeth, National Rail
- London Bridge Station (approximately 23-minute walk or short Northern line journey via Bank)
- Lines: Northern, Jubilee, National Rail