When it comes to social media, many businesses are well established in terms of using these platforms for brand recognition. However, driving traffic and ensuring conversions is not quite as simple.
Social media is one of the most powerful forms of marketing available today. It can make a big difference to your business prospects, no matter what the size of the enterprise or what sector you’re operating in.
Over the past couple of years the pandemic pushed even more of what we do as humans online. This has forced many more businesses to step up digitisation and use all available digital tools to reach consumers.
Digital ad spending is rising year on year right now - and an increasingly large chunk of that is being spent on social.
Remarketing is a great digital marketing tool and can be a very effective way to achieve more when it comes to PPC performance.
Digital marketing became a prime survival mechanism for brands throughout 2020 and 2021.
The past couple of years have been an incredibly challenging time for small businesses.
Human beings love consuming video content. In fact, we consume billions of hours of it every day via platforms like YouTube.
Social listening has increased in value as a tool over the past year, providing a way for brands to understand how customers feel about them and what is being said online.
Digital marketing is a constant challenge - as well as a world of opportunity - for every business.
This blog provides help, advice and resources from some of the leading digital marketing experts covering a wide range of subjects including search, display, marketing automation, GDPR and more.
