5 ways to refine your digital marketing strategy for a more targeted plan

39% of marketers don’t believe that their organisation’s current digital marketing strategy is proving effective. That’s a fairly significant number of professionals who know that resources are being wasted in pursuing the wrong agenda. If you don’t currently have a digital marketing strategy and want to define one – or you’re looking for a way to create a more effective and targeted plan – there are a number of ways that you can do this.

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How has the GDPR boosted the effectiveness of email marketing since May?

Since the GDPR came into force in May of this year it has been all change in the world of email marketing. New compliance requirements have put the power firmly in the hands of consumers in terms of who they want to hear from and how they want to receive communication from businesses and brands. This change has been something that many people feared but there are actually a lot of ways in which it has boosted the effectiveness of email marketing, as opposed to restricting it.

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What recent changes have there been to Twitter and how does this affect marketing?

Last month Twitter introduced changes to its API that mean that third party apps like Tweetbot are not going to be as useful as they once were. The new API makes life more difficult for those using third party apps, restricting what those apps can do while at the same time introducing a four figure charge for access to the new APIs. But what do these changes mean for businesses and how is this likely to affect marketing practices?

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How to Use ALT Text for HTML Emails

When it comes to designing an email campaign, many marketers are split over whether or not images impact performance. There are always campaigns that require visuals to help back up the message, so even if you’re a convert to the Outlook style, minimalist template, sometimes a picture paints a thousand words. Images work to convey important information aimed at increasing customer engagement. The reality, however, is that designers can’t always count on images to load.

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Could partnering with a leading digital marketing agency increase your ROI?

Digital marketing today is no easy task. While it may be manageable if you’re lucky enough to have a large in-house team, for many organisations there simply isn’t the time to devote to acquiring the necessary expertise to generate better ROI. Plus, even for those businesses with the most extensive resources, in-house efforts are often simply not cost effective in terms of return on investment. But could partnering with a leading digital marketing agency actually increase your ROI?

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The complementary relationship between social media and SEO

Social media and SEO have evolved something of a symbiotic relationship that is well worth exploring for most businesses. Although the secrets of Google’s algorithm are so closely guarded that it’s unlikely we’ll ever know for sure how social media impacts on SEO rankings, it’s clear that it does have some influence. However, social media doesn’t necessarily boost SEO in the way that many people think, or assume, that it does.

Social media and SEO

Social media can have an influence on your SEO levels in a number of different ways, including:

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Mobile responsive vs Mobile optimised - which is better for your website design?

Website design has evolved at a blistering pace over the past decade. Gone are the days when a website was purely created to deliver its data in the most efficient way possible. Today, the focus is not just on data communication but also ensuring that the experience of using a website is satisfying and that the structure is search engine compliant for the benefit of SEO. The key to this is designing a website that can be used and browsed via mobile – but should you opt for a mobile responsive or a mobile optimised design?

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How to get your SEO strategy up-to-date to get to #1 in Google

A #1 ranking on Google is the dream for any business when it comes to SEO. If you’re just not achieving anywhere near this level of success at present then it may be that your SEO strategy needs an update. These are some of the most crucial components to ensure your SEO strategy has if that coveted top spot is what you’re looking to achieve.

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The 3 most valuable content sources

We've been talking for a while about creating valuable, high quality content. Every business is different, so how do you know which content works best? We did the research across a range of companies and found out. 

1) E-books

Unlike whitepapers, e-books come across as slightly more informal and, therefore, easier to digest. E-books are also easier to promote across a range of channels and cement businesses as experts in their field. After all, it takes a lot of effort to develop a book, even an e-book, so the content must be worth it.
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Why should Twitter be at the forefront of your social media marketing strategy?

Twitter has gone through multiple evolutions in recent times. In response to claims that the 140-character limit would kill the social platform, for example, last year the limit was doubled. When critics said that it would become obsolete as video, not text, becomes the communication tool of choice, Twitter evolved again to enable users to film video direct in the app, upload it or even go live. Twitter has shown incredible resilience in the face of some tough challenges and today has more than 335 million monthly active users, more than LinkedIn, Google+ or Pinterest.

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