2020 has been the year that changed everything, for everyone - including marketers. SEO remains a priority and a very useful tool but a perspective shift may be necessary as we start to roll into the new year.
A new year on the horizon represents an opportunity for a fresh start, an evolution or upping your game.
A competitive SEO strategy can make a big difference to any organisation keen to improve online rankings.
For most enterprises social media profiles aren’t the actual business - but they can still contribute an enormous amount to growth.
Boosting the position of your site on search engine ranking pages is a key focus for any business today, as this is one of the simplest ways to improve revenue generation and attract a broader customer base.
404 - in recent years this has become a number that no one wants to see when browsing online. A 404 Error basically means that you can’t get to your intended destination.
Personalisation has increasingly become an essential tool in marketing. It’s the practice of tailoring the content that reaches each users, often using data and/or Artificial Intelligence (AI).
Generating a lot of traffic to your website is important. However, if none of the visitors to your pages are converting then all that effort may be lost.
Instagram has managed to get a bad reputation when it comes to being a conduit for website traffic.
Being an SME can seem like a disadvantage where marketing is concerned. This is mainly due to the disparity in marketing budgets between smaller and bigger businesses.