New website for Halkin Investments LLP

Iconic Digital is proud to announce the launch of a new website for Halkin Investments LLP, one of the City’s up and coming independent wealth management firms.

The Problem

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When should a small business outsource to a Digital Marketing Agency?

I've had the opportunity to interview countless small businesses regarding their digital marketing needs.  The one question that I ask to determine their service needs is, “How do you know if your current digital marketing is working?” More often than not I get blank stares, sheepish looks, or general puzzlement.
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Is Page Rank important for Search Engine Optimisation?

Page rank used to be vitally important for SEO as it was an indicator of how Google viewed and positioned your website. However our friends at Google have told us that Page Rank no longer has a direct correlation to a website’s search ranking; however it does have a bearing on how much trust Google places on a particular domain. Logically, trusted domains rank higher which means that Page Rank is still somewhat important - however in of itself, Page Rank is not essential for SEO. 
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Pick up a Penguin - Best practise for Optimisation

Earlier in the year Google announced another major change to its algorithm as it stated that, "site wide links, would no longer be ranked as high as single on-page links".
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"Your Website is so dull it makes my eyes bleed"

A quirky designer I met today told me a story about a customer of his who had the most unattractive, unusable website on the net. My designer told me that, “the website wall so dull that it made my eyes bleed!”.
But does design actually play a big part in customer satisfaction? After all, most of us just want to find the information we want quickly without any hassle. Does design therefore play a big part in the usability argument?
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Digital Brands Are On The Rise As Fresh Stats Are Published

Fresh statistics published today by the Chartered Institute of Marketing (CIM) indicate that digital brands are on the increase. 
Digital brands can be defined by the fact that they are usually always web based companies. Web shops or digital studios offering services delivered remotely. 
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More Algorithm Changes To Drive Better Competition

This has meant massive changes for all of us so called "SEO pros", as we've had to go back over our old links that we've built to ensure that they don’t appear on every page of a site. It hasn’t been until recently that my team have begun to notice the negative impact that site wide links have been having on sites. 
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