Marketing Advice Blog

While the conversion of leads into customers is often made the focus of ‘successful’ digital marketing, it’s lead generation where many businesses struggle. With more than two thirds of consumers now researching purchases online in advance of making them, there is real value for any organisation to add to the process via digital marketing. The end result is not just a better experience for the consumer, and driving more traffic to your business’ website but also the creation of qualified leads. So how can you be more effective when it comes to lead generation?

When it comes to social media, many of us tend to focus on the big, well-established names such as Instagram, Twitter and Facebook. However, the world of social networks is an innovative place and there are fresh developments happening all the time. New platforms are creative and cutting edge and many provide a range of different opportunities for creating opportunities for your business – these are 5 up and coming social media platforms to watch.

Great content is often based on key data and statistics, which makes research a key skill to have for marketers. If you know how to use Google to search for the information that you need then you can produce a much higher standard of content that is more interesting and engaging for others to read. There are a number of features in Google that are designed to help anyone improve the way that they search.

If your budget is tight and you’re pressed for time then you may be tempted to reassess whether digital marketing actually delivers the right level of ROI. In today’s tech-driven world that is constantly being moulded and remoulded by consumer expectations, digital marketing provides a way for businesses to keep up. If you’re still on the fence, these are just some of the reasons why digital marketing has become so essential for every business today.