Digital Marketing Blog

Email marketing is a very effective way to reach your customers and well designed and executed campaigns can be incredibly productive.

Gen Z - those born from 1997 onwards according to many measures - are an increasingly substantial proportion of the population.

Content marketing is about storytelling and it’s this that you can use to give your brand a competitive edge.

Social media and digital marketing often come as a pair, but assuming that these two are mutually exclusive is a mistake that many people make.

Honest and straightforward digital marketing is defined by precise targeting, smart use of data, and effective and an engaging creative.

When creating a digital marketing strategy, search engine optimisation should be one of the first things you consider.

There are many benefits to investing time and resources into creating more targeted and engaging PPC campaigns.

Giving back is one of the fundamental core values that the Iconic Digital team share. In light of this, as a company, at the end of every financial year we donate 30% of all profits to charitable causes.

Within the world of content marketing, it’s no mystery that blogs can be very lucrative.