There is no doubt that TikTok is going to be a key channel for reaching consumers over the next year.
Email has been an effective marketing tool ever since it was first invented.
The shift towards giving online users more privacy has gathered momentum over the past couple of years. The latest digital tool to fall foul of these changes is the third-party cookie.
When we think of social media, it’s usually one of the big platforms that come to mind - Instagram, Twitter, Facebook and LinkedIn. Maybe Pinterest too. However, these aren’t the only options.
Paid Ads and SEO are two vital components in digital marketing. Together, they are responsible for 68% of all website traffic and generate 72% of revenues.
It’s probably not going to come as a surprise to anyone that Facebook - Meta - is once again making changes to its Facebook Ads platform.
SEO is constantly evolving and it’s vital that your strategy reflects that.
Effective, strategic content marketing is one of the most powerful methods of brand building.
Even before the start of the pandemic we were all increasingly spending a lot more time online.
Since Facebook first launched its ad platform in 2007 there have been so many changes that it’s been challenging to keep up. And that’s no different in 2022, as there are more shifts incoming.