If there is one social media platform that has really gained ground during lockdown it is TikTok. Probably best known for its dance themed videos, the channel has proved incredibly popular, especially with younger people.
Keywords underpin an effective SEO strategy for every business. However, they are often used inappropriately or approached in the wrong way.
Aligning your content with an effective SEO strategy has many benefits, not least with respect to generating steady organic search traffic.