Marketing Advice Blog

Insight enables improvement – that’s the same whatever the industry and whatever the context. When it comes to the performance of your website, metrics provide that essential insight that can help to improve the volume and quality of conversions that you achieve.

Laying the foundation for success

If you’re keen to use metrics to improve conversions through your website then this starts by establishing which measurements you’re going to use to support your business in reaching this goal. Some of the options include:

Targeting the right keywords in your content can have a significant impact on your search engine rankings. Carrying out keyword research will give you more of an idea of your audience and how they search, as well as generating more insight into what your customers want and what their goals are. If you’re looking to get more ROI from your SEO, the right keywords could be a crucial part of the process.

Social media has become an integral component in online marketing for any business seriously committed to generating results. It is an incredibly powerful platform that can influence hearts and minds, from swaying opinion to significantly increasing conversion volumes. If you’re using social media as part of your online marketing strategy then these are our top tips for getting it right.

Paid search has become an essential component in digital marketing strategy. Being able to generate qualified leads and actionable insights into the effect of marketing investment are just two of the benefits of integrating paid search. For most organisations, PPC is often outsourced and this can generate some excellent results. However, with many large companies starting to bring this in-house, is it time to reevaluate whether in-house or external paid search is the best option?