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How is predictive advertising changing the future of digital marketing?

Steve Pailthorpe Feb 19,2020

Predictive advertising is increasingly becoming a crucial marketing tool that provides the opportunity to generate positive results in a cost effective way. Particularly for smaller businesses there are many benefits to investing in predictive advertising thanks to the efficiency, relevance and ROI that it can contribute to marketing campaigns. In fact, predictive advertising has the power to change the future of digital marketing in a number of key ways.

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9 Digital Marketing Predictions for the new decade

Steve Pailthorpe Feb 13,2020
2020 has certainly started with a bang, from Brexit through to Harry and Meghan hanging up their HRH hats. While much remains unpredictable about the next decade, in marketing terms at least we have some idea of the changes that could take place between now and 2030.

1. Automation and machine learning are likely to become the norm

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Google Chrome Blocks 3rd Party Cookies

Steve Pailthorpe Feb 05,2020

Privacy online has been a big issue in recent years and has dominated the headlines. While Google has often been at the centre of negative privacy headlines, the search giant has also taken steps to try and show more of a commitment to user privacy. Its latest move is to begin blocking 3rd party cookie tracking on publisher sites via Google Chrome in the next 12 – 24 months. So, what kind of impact is this going to have on marketing and will it really make that much difference to users?

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Are you missing out on sales without lead tracking?

Steve Pailthorpe Jan 23,2020

If you’re serious about any investment in marketing then it’s essential to ensure that you integrate lead tracking into the structure of your campaigns. This process will not only show you how many of your leads become sales but also provide opportunities to reassess the methods that you’re using to nurture leads and to ensure that you’re getting the most from your marketing spend. Ultimately, tracking leads can help your business to identify which marketing activities are profitable and which are not, as well as the sales scripts that work.

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How to focus on user experience with your website design

Emma Brand Jan 16,2020

Creating a positive experience for anyone using your website can be incredibly powerful. Not only is this the fast track to increasing conversion but it also allows the user to fully digest the content that you’ve invested time and resources in creating. So, where do you start when it comes to user experience in website design?

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Blogging isn't dead for 2020

Steve Pailthorpe Jan 10,2020

Blogging is evolving as a marketing tool. In 2020 the smart money is on using this type of content not just to boost SEO but also to create communities and better engage customers. In an increasingly competitive online world it’s the brands with the ability to engage consumers on a human level who are inching ahead and achieving more sustainable relationships. Blogging is an incredibly effective way to nurture this, for 2020 and beyond.

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What budget do you need for Google Ads?

Steve Pailthorpe Jan 03,2020

Google Ads has the power to help small businesses boost brand awareness, reach more customers and consistently measure performance. It’s a very effective option even if you’re operating on a tight budget. One of the questions we are most often asked is how much you should spend on Google Ads to get the results that you’re looking for. While there is no simple % answer to this there is a process you can go through to get a better idea of what an effective Google Ads budget should look like.

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Bing? Who Uses It Anyway? 10 Ways You Probably Do

Steve Pailthorpe Dec 19,2019

Have you ever heard someone say they were going to “Bing it” when trying to find the answer to cheat in a pub quiz or information on the latest Apple release or even train timetables? Probably not. You will, however, have heard “Google it” used in the same context. Bing.com doesn’t compete with Google in numbers terms – for example it’s the 25th most visited site online whereas Google is number one – however that doesn’t mean that you’re not still using it every day. Here’s how:

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10 ideas for your next email marketing campaign

Steve Pailthorpe Dec 13,2019

While trends in digital marketing wax and wane, the popularity of email remains one of the constants. Email marketing is a simple and cost effective way to achieve real ROI on marketing spend. However, if you’ve been using it as a tool for some time it can slide into uninspiring and repetitive territory. So, here are 10 tips for making your next email marketing campaign the most effective you’ve ever produced.

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WT Social is a news social network and growing quickly

Steve Pailthorpe Dec 09,2019

The news and social networks haven’t exactly been easy partners in recent years. From fake news to the selling on of customer data, some of the biggest names in the industry have found themselves under something of a cloud. However, one new social network is looking to change that. WT:Social (WikiTribune) is a news focused social network with a very different agenda – and it’s already growing quickly.

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