Long form content - anything over 2,000 words - is a vital part of digital marketing strategy for any business today, no matter what your sector.
It often feels like we are being constantly bombarded by fresh social media trends, especially at the start of a new year.
The world of search is evolving and for brands keen to take advantage of all the marketing opportunities that offers, it’s vital to be aware of the trends for the coming months.
B2B marketing has changed significantly over the past year and it’s important that you update your strategies too.
Over the past year the PPC world has seen a huge amount of evolution.
The Metaverse is a term that we have increasingly seen used, especially by tech and social media giants trying to paint a picture of a bright new future.
When Instagram merged IGTV into its broader Instagram Video offering this year it was a clear sign that the social media platform was putting all its eggs in the video basket. Then Instagram chief Adam Mosser
Customer experience has become an essential component in effective digital marketing.
The online environment is constantly evolving. Staying current and visible means keeping on top of the latest developments and trends.
The digital world provides a vast range of growth opportunities for businesses today. In particular, investing in digital places more power in the hands of enterprises to influence customers’ purchasing decisions.