Conversion Rate Optimisation (CRO) is going to be an essential part of digital strategy for any business where improving revenues and making the most of existing site traffic is important. So, most enterprises.
COVID-19 has turned daily life upside down for people and businesses across the world. It has changed the way we work, how we shop and where and with whom we interact.
Relevance is a foundation of digital marketing today – ensuring that every visitor to your website is being engaged on a personal level is key. In fact, it can boost conversion-to-lead by up to 10%.