An update from Facebook's F8 Conference - What's coming up?

Facebook recently held its annual F8 conference in California. As the biggest social media giant in the world any public announcement that Facebook makes is to be treated as key thanks to the impact this could potentially have on any business that relies on social for customer engagement. So, what is coming up in the world of Facebook in the foreseeable future?

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Why it's still important to optimise your website for mobile and how to do this

Mobile is now officially more popular than desktop when it comes to the way consumers today choose to go online. Given that the number of smart phone users is set to grow to 2.5 billion in 2019 it’s perhaps not surprising that mobile is such a crucial channel for marketers and businesses. Ensuring that your website is optimised for mobile – and designed in a way that will enable your business to capture more mobile consumers – is going to be key. So, how do you do it?

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How can metrics help you to get better conversions through your website?

Insight enables improvement – that’s the same whatever the industry and whatever the context. When it comes to the performance of your website, metrics provide that essential insight that can help to improve the volume and quality of conversions that you achieve.

Laying the foundation for success

If you’re keen to use metrics to improve conversions through your website then this starts by establishing which measurements you’re going to use to support your business in reaching this goal. Some of the options include:

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Connecting online: website tips with James Caan

One of the Directors at CommuniGator sat down with James Caan to discuss how to connect with businesses online. With best practice advice on website technology & techniques, there were some startling revelations both for sales and marketing. 

The below is a summary of what we learnt from the interview editorial, but if you would like to read the whole article, you can read it here.  

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How to find the keywords you should be targeting to boost your search engine rankings

Targeting the right keywords in your content can have a significant impact on your search engine rankings. Carrying out keyword research will give you more of an idea of your audience and how they search, as well as generating more insight into what your customers want and what their goals are. If you’re looking to get more ROI from your SEO, the right keywords could be a crucial part of the process.

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How to capture and use customer data for best practice email marketing

Consumers today have a lot more power when it comes to their data and that includes the details required for email marketing. The introduction of tighter data protection rules gives consumers much more choice with respect to who they provide their details to – and what emails land in their inboxes as a result. However, it’s still possible for brands to be successful when it comes to the capture and use of customer data so that email marketing is productive but also adheres to best practice standards.

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Pro tips to using Social Media as part of your Online Marketing Strategy

Social media has become an integral component in online marketing for any business seriously committed to generating results. It is an incredibly powerful platform that can influence hearts and minds, from swaying opinion to significantly increasing conversion volumes. If you’re using social media as part of your online marketing strategy then these are our top tips for getting it right.

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Website triggered emails: The do’s and don’ts

Try this on for size: Email Stats Center found that when compared to basic, general email marketing messages that are sent to customers or prospects, triggered emails have a 152% higher click-through rate. What this means is that if we want to effectively engage with our audiences, we have to communicate with them at the most opportune time – right when they are thinking about us and the product, and are consequently moving down the pipeline.

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Is in-house or external paid search (PPC) the best fit for your business?

Paid search has become an essential component in digital marketing strategy. Being able to generate qualified leads and actionable insights into the effect of marketing investment are just two of the benefits of integrating paid search. For most organisations, PPC is often outsourced and this can generate some excellent results. However, with many large companies starting to bring this in-house, is it time to reevaluate whether in-house or external paid search is the best option?

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How to ensure your blogs engage users to reduce your bounce rate

Blog content has a very specific job to do – it needs to engage users and encourage them to take next steps, whether that’s exploring the rest of your website, signing up for your newsletter or responding to another call to action. Google has also introduced penalties based on bounce rates that make it even more important to ensure that people don’t leave your blog pages before they’ve read more than a few lines. So, how do you ensure that your blogs have the power to really engage?

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