Top 13 Benefits of Facebook Ads & Why You Should Be Using Them

Facebook Ads have a huge amount to offer businesses today – in fact, if you’re not working with them you could be losing money as a result. If you’re not convinced about the value that Facebook Ads could bring to your business, especially in the B2C sector, then here are our top 13 reasons why we would recommend getting started:

Continue reading →

5 Rising Social Media Platforms to keep an eye on

When it comes to social media, many of us tend to focus on the big, well-established names such as Instagram, Twitter and Facebook. However, the world of social networks is an innovative place and there are fresh developments happening all the time. New platforms are creative and cutting edge and many provide a range of different opportunities for creating opportunities for your business – these are 5 up and coming social media platforms to watch.

Continue reading →

Whitepaper: The future of digitisation: Developing the customer experience journey online

With the increasing emergence of digitisation and globalisation, managing the customer experience has become harder and more detailed than ever before. The rise in digital channels has resulted in the number of consumer touchpoints growing in volume and complexity. With the emergence of cross-device platforms, including desktop, tablet and mobile, the need to understand the customer journey and develop the user experience on these devices is of paramount importance.

Continue reading →

What features are there to help your Google searching?

Great content is often based on key data and statistics, which makes research a key skill to have for marketers. If you know how to use Google to search for the information that you need then you can produce a much higher standard of content that is more interesting and engaging for others to read. There are a number of features in Google that are designed to help anyone improve the way that they search.

Continue reading →

Whitepaper: How to achieve return on investment from your digital marketing strategy

Digital marketing has transformed the way organisations take their goods and services to market. Despite the benefits that can be gained through cross-channel digital campaigns, strategic planning and tactical implementation can often be disconnected. Consequently, many organisations don’t achieve the right level of return on investment (ROI) from their digital marketing activities. This is often because they don’t implement the right metrics to track and monitor conversion.

Continue reading →

Do I need Digital Marketing for my business?

If your budget is tight and you’re pressed for time then you may be tempted to reassess whether digital marketing actually delivers the right level of ROI. In today’s tech-driven world that is constantly being moulded and remoulded by consumer expectations, digital marketing provides a way for businesses to keep up. If you’re still on the fence, these are just some of the reasons why digital marketing has become so essential for every business today.

Continue reading →

How has the language we use to search changed?

Technology has had a huge impact on the way that we access goods and services – and this continues to evolve. As more and more people now use tech such as smart speakers and virtual assistants to conduct searches, we’re moving into a new era of search that requires a shift in thinking. In particular, the language that we use to search is going through a significant transition.

Continue reading →

What type of Facebook Ads will work for my business?

There are now 45 million social media users in the UK, accounting for nearly 70% of the entire population. Facebook remains the most dominant social media platform here and, of all those in the UK who use the internet, 78% use Facebook. So, for any business, Facebook represents a significant opportunity to broaden customer base and drive sales, especially if you know how to use Facebook Ads to do it.

Continue reading →

10 effective off-page SEO techniques that actually work

Off-page SEO is basically any form of search optimisation that you use that doesn’t involve action on your own website. Link building is probably the best known method of off-page SEO – getting other sites to link back to yours – but there are many different methods that can have a very positive impact. Off-page SEO is traditionally viewed as difficult to excel at, as it’s seen as largely out of your control. However, there are some off-page SEO techniques that do actually work.

Continue reading →

Why you should be ready to re-invent your Content Marketing Strategy for SEO

The short answer is that content marketing and SEO is constantly changing. For any business keen to stay on top of what’s most effective right now it’s essential to be ready to re-invent what you’re doing in terms of strategy and approach. If you’re looking for inspiration in terms of the way that content marketing and SEO is evolving then these are just a few of the trends that are currently driving change.

Continue reading →