How to focus on user experience with your website design

Creating a positive experience for anyone using your website can be incredibly powerful. Not only is this the fast track to increasing conversion but it also allows the user to fully digest the content that you’ve invested time and resources in creating. So, where do you start when it comes to user experience in website design?

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Blogging isn't dead for 2020

Blogging is evolving as a marketing tool. In 2020 the smart money is on using this type of content not just to boost SEO but also to create communities and better engage customers. In an increasingly competitive online world it’s the brands with the ability to engage consumers on a human level who are inching ahead and achieving more sustainable relationships. Blogging is an incredibly effective way to nurture this, for 2020 and beyond.

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What budget do you need for Google Ads?

Google Ads has the power to help small businesses boost brand awareness, reach more customers and consistently measure performance. It’s a very effective option even if you’re operating on a tight budget. One of the questions we are most often asked is how much you should spend on Google Ads to get the results that you’re looking for. While there is no simple % answer to this there is a process you can go through to get a better idea of what an effective Google Ads budget should look like.

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Bing? Who Uses It Anyway? 10 Ways You Probably Do

Have you ever heard someone say they were going to “Bing it” when trying to find the answer to cheat in a pub quiz or information on the latest Apple release or even train timetables? Probably not. You will, however, have heard “Google it” used in the same context. Bing.com doesn’t compete with Google in numbers terms – for example it’s the 25th most visited site online whereas Google is number one – however that doesn’t mean that you’re not still using it every day. Here’s how:

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10 ideas for your next email marketing campaign

While trends in digital marketing wax and wane, the popularity of email remains one of the constants. Email marketing is a simple and cost effective way to achieve real ROI on marketing spend. However, if you’ve been using it as a tool for some time it can slide into uninspiring and repetitive territory. So, here are 10 tips for making your next email marketing campaign the most effective you’ve ever produced.

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WT Social is a news social network and growing quickly

The news and social networks haven’t exactly been easy partners in recent years. From fake news to the selling on of customer data, some of the biggest names in the industry have found themselves under something of a cloud. However, one new social network is looking to change that. WT:Social (WikiTribune) is a news focused social network with a very different agenda – and it’s already growing quickly.

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Top 7 Skills Every Digital Marketer Should Know

The digital marketing world is an exciting and fast moving place, often innovative and frequently evolving. If you’re keen to get ahead in this industry then these are the key skills that you need to develop.

1. A sound understanding of Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)

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Why should your business use Twitter in 2019?

There are so many social media platforms around today that it’s often tough to decide where to direct your time and resources. Twitter is one of the original social networks and now has more than 300 million monthly active users. As a platform it is continually evolving and has a lot to offer businesses, large and small. If you’re looking to increase brand awareness, generate sales and leads, build a community and establish more channels for customer support then Twitter could be a very effective way to do it.

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Tips for generating leads with Digital Marketing

While the conversion of leads into customers is often made the focus of ‘successful’ digital marketing, it’s lead generation where many businesses struggle. With more than two thirds of consumers now researching purchases online in advance of making them, there is real value for any organisation to add to the process via digital marketing. The end result is not just a better experience for the consumer, and driving more traffic to your business’ website but also the creation of qualified leads. So how can you be more effective when it comes to lead generation?

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Top 13 Benefits of Facebook Ads & Why You Should Be Using Them

Facebook Ads have a huge amount to offer businesses today – in fact, if you’re not working with them you could be losing money as a result. If you’re not convinced about the value that Facebook Ads could bring to your business, especially in the B2C sector, then here are our top 13 reasons why we would recommend getting started:

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