Social Media Success: How to Dominate Your Industry
Social listening has increased in value as a tool over the past year, providing a way for brands to understand how customers feel about them and what is being said online. It’s a type of market research that is incredibly effective and which provides huge insight into perceptions about the business, its products and services, as well as competitor brands. So, how do you use social listening – and how does it differ from social monitoring?
The basic function of social listening is tracking mentions and conversations on social media platforms that relate to your brand – or to the competition. You can also look for mentions of your products and services, as well as any keywords that are especially relevant to your business. That information can then be analysed and used to help build positive brand perception and recognition, and to inform key decisions about strategy going forward.
Social monitoring is all about collecting data on what has already happened. That includes information on brand hashtags, industry trends as well as brand and competitor mentions. It’s purely a numbers game that will give you data you can use to monitor ROI or in A/B testing campaigns. Social listening goes beyond this, as it looks at all the online activity, as well as the mood behind it. This ‘mood’ is sometimes called ‘brand sentiment.’ It is this that distinguishes social listening from social monitoring because you’re looking at how people actually feel, as opposed to simply what they are saying.
Social listening is a vital tool for brands when it comes to understanding customer perceptions. It can be a great way to engage and an opportunity to fill your funnel with new customers who appreciate the way you interact online. To find out how Iconic Digital can help you with your social media strategy, get in touch today, call us on 020 7100 0726. Find out more about our Social Media Marketing Agency in London.