Is your social strategy slowing dying?

Alright, folks, buckle up, because we’re talking about the magical duo of content marketing and social media. If you’re not using them together, you might as well be playing a kazoo in a symphony orchestra. Your “noise” might sound beautiful, but you’ll just get drowned out by the crowd. Social media and content must work collaboratively to drive results. In this article, I’ll explain how.

Content Marketing Pulls In Relevant Traffic To Your Website

First things first, let’s talk about content marketing. This is all about creating valuable content that helps your audience solve problems, learn something new, or simply entertain them. You want to create content that people actually want to read, watch, or listen to. And then you want to share it with the world. Writing blogs for ‘blog’s sake’ is quite dull and boring. Your content should zing, be fast paced and engage the reader.

  1. Choose a specific topic: Pick a topic that is relevant to your audience and focus on it. Don’t try to cover too many ideas in one article as it can become confusing and overwhelming for your readers.
  2. Plan your content: Plan your article in advance, outline your key points and organise your thoughts. This will help you write more clearly and logically.
  3. Use a catchy headline: Your headline is the first thing that readers see, so make it compelling and engaging. It should capture the essence of your article and entice readers to keep reading.
  4. Write in an engaging style: Write in a conversational tone that is easy to read and understand. Use anecdotes, examples, and stories to make your article more engaging.
  5. Use visuals: Use images, videos, infographics, and other visuals to break up the text and make your article more visually appealing.
  6. Edit and proofread: Always edit and proofread your work before publishing. Check for grammar, spelling, and punctuation errors, and make sure your article flows smoothly and logically.

Amplifying Your Content With Social Media

Now, let’s talk about social media. This is where you share your content with the world. Social media is like a party where everyone is invited, and you get to show off your content like a sparkly dress or a killer dance move.

But here’s the thing, if you’re not posting every day on social media, you might as well be whispering into a void. No one is going to hear you. It’s like showing up to a party and just standing in the corner, sipping your drink and hoping someone will come talk to you. It’s not gonna happen.

You need to be posting every day on social media to drive traffic to your website. That’s right, every day! It might seem daunting, but it’s worth it. Trust me.

Think about it this way. If you post a new blog post on your website, and you share it on social media once, how many people do you think will actually see it? A handful, maybe? But if you share it every day for a week, you’re going to reach a lot more people.

And here’s the kicker, folks. When you share your content on social media, it’s not just about driving traffic to your website. It’s about building relationships with your audience. It’s about creating a community of people who love your brand and what you stand for.

Here are six tips to help you plan a great social media campaign:

  1. Define your goals: Determine what you want to achieve with your social media campaign. Your goals should be specific, measurable, achievable, relevant, and time-bound (SMART).
  2. Understand your audience: Identify your target audience and learn about their interests, needs, and preferences. This will help you create content that resonates with them and inspires engagement.
  3. Choose the right channels: Choose the social media platforms that your target audience is most active on. Don’t try to be on every platform, but rather focus on the ones where your audience is most likely to engage with your content.
  4. Develop a content strategy: Develop a content strategy that aligns with your goals and audience interests. Create a content calendar to plan and schedule your content in advance.
  5. Use visuals: Use high-quality images, videos, and graphics to grab attention and make your content more engaging. Use brand colours, fonts, and styles to create consistency across your channels.
  6. Monitor and measure your results: Monitor your campaign’s performance and measure your results against your goals. Use analytics tools to track engagement, reach, clicks, and conversions. Use this data to make adjustments and improve your campaign as needed.

How do you make this happen? Well, let’s start with some practical examples.

Let’s say you’re a bakery. You create a new blog post about the benefits of sourdough bread. You share it on social media every day for a week, with different images, quotes, and questions to engage your audience. You ask them what their favourite type of bread is, or how they like to enjoy sourdough.

You start a conversation. You build a relationship. And you drive traffic to your website.

Or let’s say you’re a personal trainer. You create a new video about how to do a ‘proper’ push-up. You share it on social media every day for a week, with different captions and hashtags to reach a wider audience. You ask your followers to tag a friend who needs to work on their push-ups, or to share their own progress using your tips.

You inspire your audience. You build a community. And you drive traffic to your website.

So, if you’re not posting every day on social media, you’re missing out on a huge opportunity. You’re missing out on building relationships, creating a community, and driving traffic to your website.

And let’s face it, in the world of digital marketing, if you’re not moving forward, you’re moving backward. So, let’s get posting. Every day. Like your life depends on it.

Hints And Tips To Get Your Social Media And Content Strategy Working Together

First, create a content calendar. This will help you plan out your posts in advance, so you’re not scrambling every day trying to come up with something new. You can use a tool like Hootsuite or Sprout Social to schedule your posts in advance, so you don’t have to be online all day, every day.

Second, mix up your content. Don’t just post links to your blog posts every day. Mix it up with images, videos, polls, and questions. This will keep your audience engaged and interested in what you have to say.

Third, repurpose your content. Don’t just share a blog post once and forget about it. Repurpose it into different formats, like an infographic, a video, or a podcast. This will help you reach a wider audience and keep your content fresh.

Fourth, engage with your audience. Social media is a two-way street. Don’t just post and run. Respond to comments, ask questions, and start conversations. This will help you build relationships with your audience and create a community around your brand.

Fifth, track your metrics. Use tools like Google Analytics or social media analytics to track your traffic and engagement. This will help you see what’s working and what’s not, so you can adjust your strategy accordingly.

And finally, don’t forget about SEO. Even though we’re talking about social media, SEO still plays a big role in driving traffic to your website. Make sure your social media profiles are optimized with relevant keywords and links back to your website.

Post Or Die…Perhaps A Little Dramatic

In conclusion, content marketing and social media are a match made in heaven. They work together to drive traffic to your website, build relationships with your audience, and create a community around your brand. And the key to success? Post every day or die. Okay, maybe that’s a bit dramatic, but you get the point.

If you need help or advice, or if you don’t have the time; fear not! Iconic Digital are here to help. Take a look at our Social Media Packages or speak with me or a member of the team. Our “Ideas Factory” has produced some of the web’s leading brand names and now we want to do the same for you. Stop wasting your time on crafting content and let us ease your burden and get your marketing working again. So, get out there and start posting. Your audience is waiting.