Paid vs Earned vs Owned Media – What’s the difference?
Now that Meta exists there are options for advertising across both Instagram and Facebook. One of the most common questions that we hear is how to decide which platform is going to be the best option to invest in? There is no clear answer to this, as it will depend on your business and what you’re looking to achieve. The best way forward is often to test out ads on both platforms and then gather data to see which is likely to deliver the results that you’re looking for.
When you start looking at Instagram vs Facebook ads it’s worth bearing in mind that there will be lots of different factors that can influence how your investments work. For example, the season can affect the success of ads, as well as who they are shown to by the platform that you’re working with and the date and time that you launch. Ad spend is also another big factor. Maybe more of your audience is on one platform than the other. There is also the size of the two platforms to factor in – Facebook has 2.93 billion monthly active users and Instagram around a billion.
Whether it’s Instagram or Facebook, when you invest in a paid Meta campaign you will be using the same Ads Manager in the same way and using the same data. So what are the key differences to note when it comes to Instagram vs Facebook paid Meta campaigns?
When it comes to paid Meta campaigns, the best option is to test, test, test so you can see which of these differences are going to create opportunities for you. Find out how Iconic Digital can help your business advertise across Facebook & Instagram ads, get in touch today and call us on 020 7100 0726. Find out more about our Paid Advertising agency in London.