Social Media Success: How to Dominate Your Industry
Social listening is a simple strategy that any brand can use to help improve brand awareness and understand customers better. It’s a tool that is becoming increasingly vital – around two thirds of marketers today agree that social listening has increased in value in the past year. Analysing what is being said about your brand, and in relation to specific keywords, can create the kinds of insights that can be transformative for your business going forwards.
It is essentially tracking all the mentions of your brand across social media platforms in real time. You can also use it to track mentions of your competitors to get an idea of what their current perception is, as well as looking at trending content and doing sentiment analysis on topics that are relevant to your industry and what you do. Altogether, this information can be used to create insights that have an impact right across the business, from marketing to customer service and product strategy. The social listening strategy you use is the approach that you take to social listening, as well as the goals that you’re hoping to achieve by doing it.
Social monitoring is the more passive of the two activities. It provides a way for your business to respond quickly to anything being said about it online but it doesn’t provide much of a big picture overview of brand perception and what your customers really want.
Social listening could be the tool that your business needs to make it to the next level in 2023. To find out how Iconic Digital can help you with your social listening strategy, get in touch today, call us on 020 7100 0726. Find out more about our Social Media Marketing Agency in London.