What is Search Engine Optimisation?

Search Engine Optimisation (SEO) describes the practise of getting a website to the top of search, principally on websites such as Google, Yahoo, Bing as well as smaller search engines such as Ask and AOL. Search Engine Optimisation can be achieved by adjusting the content on the webpage concerned to contain the keyword that is being optimised as well as building appropriate Hyperlinks back to the webpage in question.