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Google describes page experience as “a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value.” The search engine giant has announced that it is now using page experience as part of its ranking system, as of June 2021. However, the roll out is going to be gradual and the full page experience won’t be in place until the Autumn. Given that any changes made by Google are always worth getting to grips with, what does this mean for businesses using Google as a tool?
Google has been clear that the page experience update isn’t going to result in drastic changes. The fact that the shift is being gradually rolled out is designed to help avoid any big upheavals or spikes and to provide opportunities for any that do occur to be quickly mitigated. Most of the new features of Google’s page experience have already been previously trailed so there are no nasty surprises in there, which is likely to feel like good news for most users. So, what can we actually expect from Google’s page experience update?
It takes into account a number of the key signals that are used to create an optimal browsing experience for users.
It means that Google looks at each of these signals and then collaborates a ‘page experience’ score for the website.
This is available via Google Search Console.
What are the signals that need attention for a positive page experience score?
Google’s page experience update is already under way so it’s essential to understand what that means for your business website. To find out more about Iconic Digital’s award-winning website design services get in contact today on 020 7100 0726.