Master the art of how to produce high-converting landing pages for your Google Ads campaign
Paid Ads and SEO are two vital components in digital marketing. Together, they are responsible for 68% of all website traffic and generate 72% of revenues. However, it’s very easy to get into a mess with SEO and Paid Search, especially when it comes to deciding where to allocate your budget. More often than not, it’s actually not about choosing between the two but finding the right balance for your specific business goals.
With SEO you can improve the visibility of your web pages in search results through the use of keywords etc. It tends to be less expensive than Paid Search, creates consistent results, higher ROI over the longer term and has wider potential reach. However, there are some considerations to bear in mind with SEO, including that it can take longer to get results, analytics are less specific and you won’t have as much control over the outcomes.
Also known as PPC advertising, Paid Search is where you’re paying for ads to improve where your web pages appear in search rankings. This can produce fast results – it’s great for time sensitive content – and you’ll be able to focus on a specific audience and see detailed analytics. You’ll also generate a higher ROI in the short term. Considerations include that it can be more expensive, requires more maintenance and tends to be less effective over time.
Although there are some clear differences between using Paid Search and SEO, the reality is that you need a combination of both if you want to achieve your business goals. Iconic Digital is a full-service digital marketing agency in London that has the skills and know-how to help your business reach its full digital capabilities in 2022. To find out more about Iconic Digital’s award-winning digital marketing services get in contact today on 020 7100 0726.