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There are lots of ways to get more from your local SEO but one of the most effective is Google My Business. Now called Google Business Profile, this is where you come to manage all the information that Google has about your business and the way that it will appear in local search results. It is also the biggest driver of local SEO success and even ranks above reviews in terms of effectiveness. So, how can you better use Google Business Profile to improve the results you see where local SEO is concerned.
The first step is to create an account for your business and claim your business. You’ll then receive a postcard (in the post) at the address you provide so that you can verify you’re the owner of the business. Once the verification process is complete you’ll be able to input all the data you want to show on your listing and also get access to insights that will show you how your listing is performing.
Once you’re set up on Google My Business there are some simple ways that you can optimise your profile to ensure it’s as effective as possible:
There are 3 key factors that are used by Google when it comes to ranking for local SEO: distance, relevance and prominence.
Google My Business is a great way to improve your local SEO and reach more ideal customers in your local area. These are some of the simplest options for optimising your profile and boosting your ranking chances. To find out how Iconic Digital can help you with your local SEO, get in touch today and call us on 020 7100 0726. Find out more about our Search Engine Optimisation Agency in London.