Artificial Intelligence (AI) in digital marketing is something that you may have begun to hear a lot about. It is popping up everywhere these days and ChatGPT is a perfect example of this. It is essentially AI in the form of a very effective natural language processing model that uses deep learning to generate conversational, human-like text responses. So it’s a much more believable chatbot. But how does it actually work and what is the effect likely to be on digital marketing?

What is ChatGPT?

It’s a chatbot but it’s a highly enhanced chatbot. The way that it works means that it’s not using pre-programmed responses like many other chatbots do. Instead, with ChatGPT there is a lot more varied and dynamic content going into the answers that it provides – it’s this that makes those answers so much richer and more engaging. ChatGPT is based on GPT-3 (Generative Pre Trained Performer 3), which is an advanced AI language processing model created by OpenAI. The superpower of ChatGPT is that it can actually create responses that feel human and which are a lot more engaging than has been possible previously. It can be used in a number of different ways in addition to chatbots, for example language modelling and language translation too.

What impact is ChatGPT going to have on digital marketing?

  • Significantly reducing customer waiting times and improving service. Customers who come to your business with queries don’t have to wait to speak to a customer service operative because ChatGPT can supply useful, informative and engaging responses that not only provide information and answer questions but support overall brand marketing efforts too. That’s not the only customer service benefit though, as ChatGPT can also create personalised conversations, be constantly accessible and help you avoid disengagement from dry chatbot responses.
  • Content creation. If you’re looking to develop high quality marketing content for your social media or email marketing campaigns then ChatGPT could be a very useful tool here too. It can help you to create tailored marketing content for specific audiences and make use of key tools such as personalisation to help amplify what you’re able to achieve with the efforts that you make where digital marketing is concerned.
  • Simplify and scale your digital marketing. One major advantage of ChatGPT is that it offers the opportunity to deal with multiple customer interactions quickly and efficiently. It can deliver more accurate information to customers much more quickly and is a vital part of ensuring that your digital marketing can be simply – and swiftly – scaled so that your business doesn’t miss out on opportunities.
  • Improving the way you nurture your leads. Chatbots have a key role to play when it comes to nurturing leads and guiding them into the sales pipeline. ChatGPT enhances this – it can remember what customers said, suggest different options and provide follow up to key issues so that you have the best possible chance of nurturing those vital leads.

ChatGPT could be a game changer in digital marketing so it’s a technology that every enterprise needs to be aware of. To find out more about Iconic Digital’s award-winning digital marketing services get in contact today on 020 7100 0726.