Marketing Automation 101: Streamline Your Business for Success
Great content is often based on key data and statistics, which makes research a key skill to have for marketers. If you know how to use Google to search for the information that you need then you can produce a much higher standard of content that is more interesting and engaging for others to read. There are a number of features in Google that are designed to help anyone improve the way that they search.
Search operators are effectively text cues that give Google the right information when it comes to helping you find the information that you need.
One of the main challenges with research is often avoiding the use of out of date information. Google filters can help with this, for example you can filter the results that you see by date. Start at Tools and then navigate to Anytime to bring up a drop-down menu. From here you can choose a date range, such as the last hour, week or month.
Although not a specific feature of Google, you can improve the results that you get when searching by ensuring that you only use sources that you can trust. For example, company websites are often a verifiable source of information, as are official company social media profiles. Government websites and agencies should be entirely reliable when it comes to sourcing statistics and data and research organisations often provide plenty of resources (although check their economic or political bias to see if they are truly objective).
Google is a huge resource and using it correctly can be difficult to do at times. However, with the help of the many tools that have been provided by the search engine it’s a simple process to upgrade the way that you search – and the results that you get.