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Voice technology is something that has almost gradually crept up on us. From just a few homes having this several years ago we are now in a position where its use is widespread. Alexa jokes and memes abound and today voice assistants are integrated into almost all of the devices that we buy. As a result, if voice search isn’t currently a part of your digital marketing strategy then it might be time to consider it.
A survey by Adobe in 2019 established that almost half of respondents were using voice technology on a daily basis and 48% were using it for web searches. The convenience of searching like this has broad appeal to consumers and this has become even more acute as more of our lives have been lived online during the era of COVID-19 in the first half of 2020. We are now working, shopping, communicating and browsing even more in the virtual world and this has meant more emphasis on the already-popular voice technology.
Integrating voice search into your digital market strategy is a simple way to tap into the opportunity that exists with so many of us now living out so much of our lives online. There are three ways that you can optimise the content that you create to make it more effective where voice search is concerned.
Given the significant rise in voice technology, search considerations such as these now need to be a part of every digital marketing strategy.