Marketing Automation 101: Streamline Your Business for Success
Voice technology has come a long way in recent years and is now not just more widespread but also much easier to use. As a result it now has a much bigger role to play in searching and should be part of any effective SEM strategy. If you have yet to update your approach to include this key development then you could be missing out on opportunities to reach new audiences in a meaningful way.
Sales of smart speakers, such as Alexa, have increased significantly in recent years meaning many more people are switching to voice search when trying to find information. For those who don’t have a smart speaker there are voice assistants built in to every smart phone, making this an option for a huge range of people and one that is already becoming much more important. Many believe that, ultimately, voice search will be the way that we interact with the increasing number of devices that populate our lives.
In many ways voice search has created a new challenge for content marketers because, unlike a regular search results page a voice search frequently returns just a single result. If your business is going to be the result that is presented to the searcher then this really comes back to ensuring that you have integrated robust content marketing into your SEM strategy, aimed at capturing the voice search market. These are some key points to consider.
If your SEM strategy doesn’t yet include voice search then this is going to be an essential change for this year. Integrating it broadly could be transformative for your marketing outcomes in the future.
Contact us to see how we can help with your search engine optimisation.