Most entrepreneurs and businesses are already using some form of marketing automation, even if they are not aware of it. This can range from applications that automatically share a post to multiple social platforms, all the way up to automated audience growth and content publishing programmes. However, these barely scratch the surface when it comes to marketing automation and many businesses are not achieving anywhere near the maximum value they could be from their automated systems.

What is Marketing Automation?

The phrase ‘Marketing Automation’ refers to software that exists to automate and optimise your regular marketing practises, from email marketing to social media and blog posts. These automation systems are designed to allow the user to ‘bulk upload’ and schedule actions, which will then occur at the specified time without the user having to manually initiate the action every time. This allows business owners to target specific audience groups and market niches more accurately with ongoing marketing activities, allowing for increased lead generation with a decreased time investment, allowing you the time to focus on others aspects of your business.

The Benefits of Marketing Automation

Marketing automation can be an incredibly powerful tool when utilised correctly. With a significantly reduced time investment, a business owner or marketing specialist can schedule content, whether it be emails, social posts, website content or more, to send to a specific audience at a time in which they are likely to be the most active and receptive to your message.

This allows the business to experience a more targeted and engaged response, as well as increased lead generation, all within a faster and more easily managed marketing process. Adopting a marketing automation strategy also allows one member of the business to perform the actions that would usually require a small team, as you can automate various responses to typical user interactions to ensure no potential leads are missed, all without requiring constant monitoring or user interaction, allowing you to focus their activities onto more important matters and deliver a vastly superior productivity.

Consulting a Marketing Specialist

Whilst marketing automation can benefit businesses from all industries and cultures, there is no “one size fits all” solution, and the best option to deliver an optimal return on investment in your marketing solution is to consult a marketing specialist who will be able to create a bespoke solution for your application to ensure you are maximising your lead generation and targeting the correct audience.

Iconic Digital utilise a wide range of marketing automation solutions to ensure that we can cater to the unique needs of each client, delivering exceptional business growth and lead generation by creating a custom solution that touches upon all aspects of the marketing mix. So, if you wish to learn more about marketing automation and how it could benefit your business, give us a call today on 0207 100 0726 and we will be happy to talk you through your options.