From the differences in videos for websites and videos for social media to the latest video marketing trends, such as the popularisation of the use of drones and animation, we discuss the do’s and don’ts when creating a video marketing strategy. In this episode of The Digital Revolution Podcast, Steve Pailthorpe, CEO of Iconic Digital Marketing Consultants, explores the key role of video marketing with special guest, Karen Pawlowska, Co Director at Take One Business Communications.

Video is a compelling marketing technique that, when used correctly, can significantly increase your return on investment. As consumers we are becoming increasingly visually aware, and it seems that given the choice we prefer to consume content through audio-visual channels before spending time reading. Especially when targeting the millennial market, harnessing the power of video marketing is now essential.

Using video content in your social media strategy has been shown to generate 1200% more shares than text and image posts combined. Since videos are one of the more readily shared types of content on social media, utilising them is crucial when it comes to building relationships and establishing yourself as a trusted source of information – you are undoubtedly missing a trick if you haven’t introduced them into your social media marketing strategy already. Video content marketing is not only great for social media engagement but it can positively affect your email marketing, SEO and organic search results too – with video content typically generating 42% more traffic compared with non-video users. Thus, resulting in a huge 157% increase in organic traffic from search engines.

Karen Pawlowska is an industry expert in all things video. With an impressive 25 years in the video production business, her understanding of the right way to produce video content for your desired audience is invaluable. In this episode, Karen provides some great industry secrets and insights about how to succeed using video marketing.

We hope you enjoy the podcast! For more information about video and content marketing get in touch with our consultants today on 020 7100 0726.