Businesses around the world are adjusting to a new way of working caused by the global pandemic. In this podcast, Steve Pailthorpe and Bayo Igoh discuss the best way to pivot, survive, and thrive during COVID-19.

Goal setting using SMART parameters

Setting big goals enables entrepreneurs to achieve more than they would ordinarily expect. Stretch goals enable a business to strive for greater opportunities within their markets. Remember, a stretch goal will typically seem unachievable at first. However, when the goal is broken down into bite-sized chunks, it can be achieved.

Measuring and defining success

Measuring success can be a challenging thing. For one business leader success may be defined as enjoying life, spending time with the family and doing things they enjoy. For another business leader, success might be determined by the size of the net profit or scale of the turnover. Remember that success is variable. Try not to compare yourself against other influencers or entrepreneurs. Instead benchmark your business against your competition and set realistic SMART objectives to help your business flourish.

Covid-19 and the digital landscape

The world as we know it has been turned upside down by coronavirus. Throughout 2021 businesses will need to adapt to the new way of working, whilst carving out new channels, opportunities and avoiding the pitfalls caused by shifting economic uncertainty. With every market volatility, this creates opportunities and threats. Businesses who thrive capitalise on the opportunity caused by uncertainty. Leaders do this by making sound judgements or predictions about the future based on customer needs, market opportunities and growing channels.

Bouncing back and overcoming disappointments

Critical to the success of an entrepreneur is their ability to bounce back from disappointments or setbacks. Every business leader experiences challenges. Successful entrepreneurs navigate that challenge and bounce back from disappointment. In this podcast we talk about strategies to overcome disappointment. We also look at the different ways in which market leaders capitalise on new trends and opportunities. Ultimately the entrepreneur’s ability to learn from mistakes, failures, and setbacks defines their long-term success.

Digital Marketing and the future

The future for business growth will come from a combination of enterprise technology and new digital channels. Businesses that fail to adjust to this digital transformation will likely fail. Companies that embrace change and look to the future of emerging technology, will likely use digital marketing as a core strategy for new business growth. The nurturing of prospects, combined with marketing automation will likely mould the future of the corporate landscape. Find out more about our digital marketing consultants in London or listen to further episodes in the digital revolution podcast for more details.