Post every day or die: why content marketing and social media must work together to drive traffic to your website
Press releases are a key part of any digital marketing strategy. If you’re looking to reach out to your target audience and ensure that they notice your brand then the press release and its content can be pivotal.
Press releases are a communication tool that are designed to be used when there is specific news that you want to share, or you’re looking to update customers on business progress. They are normally 400-500 words long and structured around a topic or subject that is of timely relevance to your business. The tone of the content is fairly formal – press releases don’t have the conversational feel of a blog, for example – and the structure should be information driven. When you’re creating press releases you should ensure that
Branding is all about instant recognition of what the business is and what it does. A press release has a significant role to play in that, as it represents an opportunity to let people know about your business, what you’re doing and why you’re relevant. A steady stream of exciting press releases can create a real buzz about a business.
Press releases bring prominence and help to create a focus on an organisation as an industry leader. They are essential when it comes to establishing credibility for the business and can be the tools with which you’re able to achieve greater coverage of what you’re doing from a wider range of more well respected sources. The key to this will be ensuring you have strong links with editors and organisations who will share your press releases.
When you have a new product launch or you’re keen to promote a new range of services, the press release is a simple way to announce this to the industry and beyond. Press releases provide a reference point for those who want to write about your products and services, as they are data rich, informative and often include a quote from someone within the business about what’s going on.
There are many platforms for promoting press releases and these can help you to reach a much wider audience. So, for those looking to extend impact via digital marketing strategy, the press release could be a useful tool.
At Iconic Digital, we know how to craft precise and impactful press releases that will support your business’ digital marketing strategy – contact us to find out how we could help you to refine the way you use this important business tool.