Google has just announced their new branding which is now appearing across all Google products. Google is not the first to undergo a simplification of their brand. In recent month’s we have seen a chain of Silicone Valley bluechips rebranding to make their logos and identity simpler and more easy to read on smaller devices.

In a recent post, Google has announced that its new brand family has been designed for touch, type and talk – so that from whatever device, you can engage with Google and (perhaps more importantly) you know when Google is working for you.