Search Has Changed. Most Businesses Haven’t Caught Up Yet.
Your website might still rank. But that doesn’t mean customers are seeing it.
Google’s latest AI updates are changing how businesses get discovered online. AI Overviews, conversational search, and platforms like ChatGPT are replacing traditional search journeys with direct answers, recommendations, and AI-generated results.
The old model of “rank higher, get clicks” is disappearing fast.
Today, AI platforms are deciding which businesses get surfaced, referenced, and trusted before a user ever visits a website.
If your brand is not part of those answers, you’re already losing visibility.
Join us for this exclusive free 1-hour webinar where Steve Pailthorpe, CEO of Iconic Digital, breaks down the biggest shift in search behaviour in more than two decades and what businesses need to do now to remain visible in an AI-driven search landscape.
This session is designed for senior decision-makers who want to understand how AI is reshaping digital visibility, lead generation, and customer discovery before the market fully catches up.
You’ll gain practical insight into what Google’s latest AI changes actually mean for your business, why traditional SEO strategies are becoming less effective, and how forward-thinking brands are adapting now.
Limited spaces available. Register now to secure your place.
Who Should Attend
This webinar is designed for professionals who are responsible for growth, visibility, and strategic direction.
You’ll benefit most if you are:
- A CMO or Marketing Director looking to future-proof your search strategy
- A Business Owner or Founder wanting to ensure your brand remains visible in a changing digital landscape
- A Sales Director focused on improving inbound lead quality and consistency
- A Senior Decision-Maker questioning whether current SEO efforts are still delivering value
If you’re investing in marketing but unsure how it translates into real visibility in AI-driven platforms, this session will give you the clarity you need.
What to Expect – Why This Isn’t Just Another Webinar
This isn’t another session about “improving your SEO rankings.”
This is about understanding how search has evolved into an answer-driven ecosystem, where AI selects which brands get visibility and which get ignored.
Get ready to:
- Understand the biggest shift in search for 25 years: Learn how Google’s AI-first approach is changing the way customers discover businesses online.
- Discover why rankings alone are no longer enough: Understand how AI platforms evaluate trust, authority, and brand signals before recommending businesses.
- See how conversational search is changing customer behaviour: Explore how users are interacting with ChatGPT, Google AI Overviews, and AI-powered search tools differently from traditional search.
- Learn what AI-driven visibility actually looks like: Discover how businesses are adapting content, authority signals, and digital presence to remain visible across AI-powered platforms.
- Identify where your business could already be losing visibility: Understand the hidden impact of zero-click search and AI-generated answers.
- Join a live Q&A session: Ask your questions and get practical insight tailored to your business.
By the end of this webinar, you’ll have a clear framework for increasing your brand’s presence across both traditional search and AI-driven discovery platforms.
What Time and Where:
Date: Tuesday 2nd June 2026
From: 10:00am – 11:00am
Venue: Live on Teams – you will be sent the webinar access when you register below
About the Speaker
Steve Pailthorpe is the Chief Executive of Iconic Digital and a seasoned expert in digital marketing. He has over 15 years of experience helping businesses scale through strategic SEO and email marketing. Specialising in AI-driven automation, Steve has worked with a wide range of clients, from SMEs to major brands, to help them achieve unparalleled results in their marketing efforts. He brings a wealth of knowledge and a practical, no-nonsense approach to teaching businesses how to maximise their lead generation potential using the latest technology. A sort after conference speaker and author, Steve’s sessions are always packed with actionable insights to take your marketing to the next level.