Iconic Live: The AI Marketing Masterclass
Join us on Thursday 25th June 2026 for Iconic Live: The AI Marketing Masterclass, a practical half-day event led by Steve Pailthorpe, CEO of Iconic Digital, Founder of Iconic Intelligence and AI Ambassador for the Institute of Directors.
This is not another AI session filled with vague predictions and surface-level ideas. This is a fast-paced, implementation-focused masterclass designed to show business leaders what is working right now across AI, marketing, lead generation, automation and search visibility.
You’ll learn how to use AI more effectively inside your business, how to get found on ChatGPT and Google AI Overviews, how to build content and campaigns faster, and how to turn AI from a talking point into a practical growth tool.
This event is designed primarily for ambitious business owners, founders and company directors looking to future-proof growth, improve efficiency and stay ahead in an AI-driven market. We also expect Sales Directors and Marketing Directors from larger organisations who want practical strategies they can implement immediately.
With only 30 spaces available, this will be an intimate, hands-on masterclass with direct access to Steve, live Q&A and high-value networking.
Special launch tickets are now available for £75 + VAT, reduced from the full ticket price of £225 + VAT.
Your ticket includes:
- Half-day masterclass access
- Arrival pastries
- Biscuits, tea and coffee
- Networking with other business leaders
- Live Q&A with Steve Pailthorpe
- Practical AI and marketing frameworks
Once launch tickets are gone, pricing will increase. Final tickets will not be discounted.
Why this isn’t just another AI event
Most AI events leave business leaders with more questions than answers.
Too much theory. Too much hype. Not enough implementation.
Iconic Live is different.
This masterclass is designed to help you understand how AI can be applied practically inside your business to improve marketing performance, increase efficiency, generate better leads and create competitive advantage.
Get ready to discover:
How AI is reshaping marketing and lead generation
Understand how businesses are already using AI to improve campaign performance, personalise marketing, automate lead nurturing and increase conversion rates without adding more manual work.
How to get found on ChatGPT and AI search platforms
Search is changing fast. Learn how businesses are adapting to Google AI Overviews, ChatGPT and conversational search tools that are changing how customers discover brands online.
Search Everywhere Optimisation
SEO alone is no longer enough. Discover how modern businesses are building visibility across search engines, AI platforms, social media, video content and answer-driven discovery tools.
AI-powered content marketing
See how businesses are scaling content production while maintaining quality and brand consistency. Learn practical ways to combine AI tools with human expertise to create better content faster.
AI agents and workflow automation
Discover how AI agents can reduce repetitive tasks, improve internal processes, reduce admin time and unlock operational efficiency.
Sales and lead generation using AI
Explore how AI can support pipeline generation, lead qualification, customer engagement and sales enablement.
Practical AI implementation for SMEs
Forget enterprise-level complexity. This masterclass is focused on realistic implementation strategies that growing businesses can adopt immediately.
Here’s what you’ll walk away with
By the end of the masterclass, you’ll leave with:
- Practical AI strategies you can implement immediately
- A clearer understanding of how AI is changing marketing and sales
- Actionable frameworks for improving visibility and lead generation
- Insight into how businesses are automating workflows and increasing efficiency
- A future-focused strategy for staying competitive in an AI-driven market
- A better understanding of how to get found on ChatGPT, Google and AI-powered search platforms
- Practical ideas for using AI in content, campaigns, workflows and sales support
Most importantly, you’ll leave with clarity.
You’ll understand what matters, what doesn’t and what your next steps should be.
Spaces are extremely limited
This is not a large-scale expo with hundreds of passive attendees.
We’ve intentionally limited this masterclass to just 30 business leaders to ensure meaningful interaction, direct access to Steve and high-value networking throughout the event.
Spaces are already running out fast.
Special launch pricing of £75 + VAT will not remain available and final tickets will not be discounted.
If you want practical insight into how AI is reshaping marketing, sales, lead generation and business growth, this is the room you need to be in.
Secure your place at Iconic Live today
The businesses implementing AI effectively today will define their markets tomorrow.
Book your place now and join us for a practical, high-energy AI marketing masterclass built for leaders who want to act, not observe.
What Time and Where:
Date: Thursday 25th June 2026
From: 09:00am – 12:30pm
Venue: Novotel London Waterloo, 113 Lambeth Rd, London SE1 7LS
Meet the Speakers
Steve Pailthorpe is the CEO of Iconic Digital, Founder of Iconic Intelligence, and AI Ambassador for the Institute of Directors. An award-winning digital marketing expert and the author of The Digital Revolution, Steve has spent more than a decade helping businesses grow through data-driven marketing strategies.
A frequent speaker at marketing conferences and business leadership events, Steve is known for translating complex digital and AI trends into practical strategies that companies can apply immediately. His work focuses on helping organisations improve lead generation, marketing performance and long-term growth through modern search, AI-driven discovery and conversion-focused marketing frameworks.
How to get there
Nearest train and tube stations
- Waterloo Station (approximately 10-minute walk)
- Lines: Bakerloo, Jubilee, Northern, Waterloo & City, National Rail
- Lambeth North Station (approximately 8-minute walk)
- Lines: Bakerloo
- Westminster Station (approximately 15-minute walk)
- Lines: Jubilee, Circle, District
- Vauxhall Station (approximately 18-minute walk or short bus journey)
- Lines: Victoria, National Rail
- Embankment Station (approximately 20-minute walk)
- Lines: Bakerloo, Circle, District, Northern