B2B, B2C, Or Human To Human Marketing?

Before the days of social media marketing, and the proliferation of devices that allowed easy access to the world’s largest repository of information , marketing campaigns used to be geared towards either businesses or consumers. In some ways, the B2B and B2C divide still exists – you should still address business leads differently to consumers for most products, but in reality it is always people that make decisions. 
 
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Mobile Phones Now Used In 6.8% Of Store Purchases

Deloitte have released figures showing that 6.8% of in-store sales are now driven by mobile influence. Businesses have long been aware that mobile phones are playing a bigger and more important in the purchasing process, but these recent figures may come as a surprise. Not only are consumers more likely to purchase products and items directly through mobile commerce channels, but the modern generation of smartphones are being used increasingly as a means to drive in-store shopping decisions too.
 

The Deloitte Survey

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Metro Claims Social Media Has Driven Record Traffic Figures

The online newspaper Metro has put record traffic figures down to its successful use of social media websites. Having undergone a major redesign in December 2012, the site has gone on to reach new heights; something that owners Associated Press have said is down to the introduction of the mobile friendly design and also the use of streams and a strong social media influence. A 21% month on month increase means that the so-called freesheet attracted more than 20 million visitors in November this year.
 
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5 Ways To Successfully Use Social Media For Your Business

Social media marketing can serve many purposes for your business, and for you professionally. Sites like Facebook and Twitter attract hundreds of millions, or even billions of users, and you only need to reach a tiny fraction of these people to be able to consider social media campaign a success. As well as using these sites to prospect for leads, there are other ways that you can consider using your social profile in a bid to try and improve your business and website results.
 

1 – Competitor Research

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Winners in the Sutton Business Awards 2013

We’re delighted to come away with two honours last night at the Sutton Business Awards. 
 
The first award was given by the London Borough of Sutton as the Best New Business for 2013. 
 
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Iconic Digital Wins Golden Gator Awards

I’m delighted to announce that Iconic Digital has been awarded the “Best Newcomer” in today’s Golden Gator Digital Marketing Awards 2013. 
 
The award ceremony is hosted by CommuniGator – one of the UK's leading email marketing service providers and celebrates the best digital marketing companies nationwide. The awards were held at the Windmill Village Golf & Leisure Club in Coventry. 
 
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Share the Love: Help yourself by helping others

I’ve been thinking for days about something witty to put up on our blog to commemorate St. Valentine’s Day. My searches have all but dried up - so I’ve decided to share one of my secrets to getting great links to your website by simply….sharing a bit of love.
 
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No more LinkedIn answers, a step backwards?

It’s now official that from the 31st January, LinkedIn questions and answers will be a thing of the past. For B2B organisations (like us) LinkedIn provided a platform to demonstrate knowledge and expertise to those who needed it. We and many others have generated profitable leads through answers and will be sad to see such a useful part of LinkedIn scrapped.
 

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Small is the new big – CSR is the new age of Digital Marketing

There’s a growing trend amongst large corporate enterprises, that with size you can lose the personal touch. I’m joining a growing revolution of business leaders that disagree with the status quo. Not only do we have a moral obligation to fulfil the needs of our customers but from a marketing stand point there’s no better strategy than to engage at the grass roots level with the customer.

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Digital Brands Are On The Rise As Fresh Stats Are Published

Fresh statistics published today by the Chartered Institute of Marketing (CIM) indicate that digital brands are on the increase. 
Digital brands can be defined by the fact that they are usually always web based companies. Web shops or digital studios offering services delivered remotely. 
 
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