If there is one social media platform that has really gained ground during lockdown it is TikTok. Probably best known for its dance themed videos, the channel has proved incredibly popular, especially with younger people.
Keywords underpin an effective SEO strategy for every business. However, they are often used inappropriately or approached in the wrong way.
Aligning your content with an effective SEO strategy has many benefits, not least with respect to generating steady organic search traffic.
Conversion Rate Optimisation (CRO) is going to be an essential part of digital strategy for any business where improving revenues and making the most of existing site traffic is important. So, most enterprises.
COVID-19 has turned daily life upside down for people and businesses across the world. It has changed the way we work, how we shop and where and with whom we interact.
Relevance is a foundation of digital marketing today – ensuring that every visitor to your website is being engaged on a personal level is key. In fact, it can boost conversion-to-lead by up to 10%.
Conversion rate optimisation (CRO) is a term that often gets used in digital marketing.
It has become obvious over the past couple of months that original, engaging content provides a big opportunity for businesses to nurture customer connections and brand awareness at a time when this has felt impossible to do.
COVID-19 has taken most businesses by surprise and disrupted carefully designed strategy and planning. Adapting to the current circumstances is essential and your digital presence is a crucial tool for this.