Marketing Advice Blog

Despite the many different ways that are being developed to help generate marketing leads, email remains one of the most productive. Roughly 90 billion business emails are sent every day so this is a medium with plenty of longevity. But if you’re looking to use email marketing to generate leads how do you do it?

The traditional marketing funnel is a structure that used to be applied to marketing strategy for just about every business. It starts with awareness (market potential), moving to interest (suspects), desire (prospects) and then action (customers). The thinking behind it was that the funnel was linear and that those customers who were lost at any stage were simply out of the loop. However, as technology has evolved and the way that consumers receive information from brands has changed drastically, the modern day marketing funnel now looks very different.

Politically and socially, 2019 has been a pretty confusing year so far. From the ongoing upheaval surrounding Brexit to the change in Prime Minister and even the weather there have been plenty of unexpected outcomes to deal with. And it doesn’t stop there because in the world of digital marketing too there are a number of interesting trends emerging that you might be surprised by.

Social media platforms evolve – a lot. Whether you appreciate the constant changes that seem to be introduced by these apps - mobile or desktop - the driving force behind the upgrades is to make things easier for users. In an effort to do just that Twitter has introduced a desktop redesign that it hopes will make it more competitive and a more intuitive option for many who want to use social networks, whether for business or personal reasons. So, what does the new redesign involve?