Marketing Advice Blog

Great content is often based on key data and statistics, which makes research a key skill to have for marketers. If you know how to use Google to search for the information that you need then you can produce a much higher standard of content that is more interesting and engaging for others to read. There are a number of features in Google that are designed to help anyone improve the way that they search.

If your budget is tight and you’re pressed for time then you may be tempted to reassess whether digital marketing actually delivers the right level of ROI. In today’s tech-driven world that is constantly being moulded and remoulded by consumer expectations, digital marketing provides a way for businesses to keep up. If you’re still on the fence, these are just some of the reasons why digital marketing has become so essential for every business today.

There are now 45 million social media users in the UK, accounting for nearly 70% of the entire population. Facebook remains the most dominant social media platform here and, of all those in the UK who use the internet, 78% use Facebook. So, for any business, Facebook represents a significant opportunity to broaden customer base and drive sales, especially if you know how to use Facebook Ads to do it.

The short answer is that content marketing and SEO is constantly changing. For any business keen to stay on top of what’s most effective right now it’s essential to be ready to re-invent what you’re doing in terms of strategy and approach. If you’re looking for inspiration in terms of the way that content marketing and SEO is evolving then these are just a few of the trends that are currently driving change.