Marketing Advice Blog

What is it that makes your customers buy from you, as opposed to a competitor brand? There are a number of different factors to consider but one of the most important is brand strength. Consumers are much more likely to buy from a brand that demonstrates expertise, which they believe to be a specialist, and that they trust. A company blog is a very simple and effective way to build trust, engage customers, demonstrate knowledge and show customers why you’re the brand to buy from. If you have yet to integrate a blog into your marketing strategy then now is the ideal time to do so.

If you’ve ever tried to access a brand website that isn’t responsive then you’ll know just how frustrating this can be. Pages that are only half visible, buy buttons that are impossible to activate – a lack of responsive website design can not only frustrate conversions but also put customers off from ever visiting your website again. 60% of searches online now come from a mobile device, which means that a mobile responsive website must be a priority.

Google Analytics is a very flexible and versatile resource that gives any business looking to improve SEO a range of tools with which to do so. If your SEO strategy has been missing the mark, or you’re just looking to make improvements, then what you may be lacking is insights and data. No matter what your business or industry, Google Analytics is a vital source of this kind of information and so has a key role to play in refining and developing a successful SEO strategy.

Since the GDPR came into force in May of this year it has been all change in the world of email marketing. New compliance requirements have put the power firmly in the hands of consumers in terms of who they want to hear from and how they want to receive communication from businesses and brands. This change has been something that many people feared but there are actually a lot of ways in which it has boosted the effectiveness of email marketing, as opposed to restricting it.