Whitepaper: The future of digitisation: Developing the customer experience journey online

With the increasing emergence of digitisation and globalisation, managing the customer experience has become harder and more detailed than ever before. The rise in digital channels has resulted in the number of consumer touchpoints growing in volume and complexity. With the emergence of cross-device platforms, including desktop, tablet and mobile, the need to understand the customer journey and develop the user experience on these devices is of paramount importance.

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What features are there to help your Google searching?

Great content is often based on key data and statistics, which makes research a key skill to have for marketers. If you know how to use Google to search for the information that you need then you can produce a much higher standard of content that is more interesting and engaging for others to read. There are a number of features in Google that are designed to help anyone improve the way that they search.

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Whitepaper: How to achieve return on investment from your digital marketing strategy

Digital marketing has transformed the way organisations take their goods and services to market. Despite the benefits that can be gained through cross-channel digital campaigns, strategic planning and tactical implementation can often be disconnected. Consequently, many organisations don’t achieve the right level of return on investment (ROI) from their digital marketing activities. This is often because they don’t implement the right metrics to track and monitor conversion.

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Do I need Digital Marketing for my business?

If your budget is tight and you’re pressed for time then you may be tempted to reassess whether digital marketing actually delivers the right level of ROI. In today’s tech-driven world that is constantly being moulded and remoulded by consumer expectations, digital marketing provides a way for businesses to keep up. If you’re still on the fence, these are just some of the reasons why digital marketing has become so essential for every business today.

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How has the language we use to search changed?

Technology has had a huge impact on the way that we access goods and services – and this continues to evolve. As more and more people now use tech such as smart speakers and virtual assistants to conduct searches, we’re moving into a new era of search that requires a shift in thinking. In particular, the language that we use to search is going through a significant transition.

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What type of Facebook Ads will work for my business?

There are now 45 million social media users in the UK, accounting for nearly 70% of the entire population. Facebook remains the most dominant social media platform here and, of all those in the UK who use the internet, 78% use Facebook. So, for any business, Facebook represents a significant opportunity to broaden customer base and drive sales, especially if you know how to use Facebook Ads to do it.

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10 effective off-page SEO techniques that actually work

Off-page SEO is basically any form of search optimisation that you use that doesn’t involve action on your own website. Link building is probably the best known method of off-page SEO – getting other sites to link back to yours – but there are many different methods that can have a very positive impact. Off-page SEO is traditionally viewed as difficult to excel at, as it’s seen as largely out of your control. However, there are some off-page SEO techniques that do actually work.

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Why you should be ready to re-invent your Content Marketing Strategy for SEO

The short answer is that content marketing and SEO is constantly changing. For any business keen to stay on top of what’s most effective right now it’s essential to be ready to re-invent what you’re doing in terms of strategy and approach. If you’re looking for inspiration in terms of the way that content marketing and SEO is evolving then these are just a few of the trends that are currently driving change.

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How email marketing can get you the leads you need

Despite the many different ways that are being developed to help generate marketing leads, email remains one of the most productive. Roughly 90 billion business emails are sent every day so this is a medium with plenty of longevity. But if you’re looking to use email marketing to generate leads how do you do it?

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Google Ads: Past, Present and Future

Google Adwords (as it used to be known) was first launched on 23rd October 2000. It was initially created as a “self-service advertising program” offering ads that would appear only on the right hand side of the page, as well as functions for keyword targeting and web based reporting.

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