404 - in recent years this has become a number that no one wants to see when browsing online. A 404 Error basically means that you can’t get to your intended destination.
Personalisation has increasingly become an essential tool in marketing. It’s the practice of tailoring the content that reaches each users, often using data and/or Artificial Intelligence (AI).
Generating a lot of traffic to your website is important. However, if none of the visitors to your pages are converting then all that effort may be lost.
Instagram has managed to get a bad reputation when it comes to being a conduit for website traffic.
Being an SME can seem like a disadvantage where marketing is concerned. This is mainly due to the disparity in marketing budgets between smaller and bigger businesses.
LinkedIn marketing has a lot to offer, whether you are an organisation or an individual freelancer. LinkedIn has more than 670 million monthly active users and is the go to social platform for business connections.
When you’re designing a website it’s easy to forget that there are people out there who might have a different set of needs when it comes to accessing the information and services you’re providing.
Data can have a big impact on your marketing, which is why it’s crucial to ensure that you have a sound strategy in place for collection.
Conversion is the holy grail of ecommerce. It’s one thing to be able to attract plenty of traffic to your website but if none of that traffic converts then your marketing efforts are effectively being wasted.
Voice technology has come a long way in recent years and is now not just more widespread but also much easier to use.