Steve Pailthorpe
Chief Executive
Steve founded Iconic Digital in 2012 and is a leading UK authority on marketing and AI. He is also an advisor to Government and business leaders, and is an author and keynote speaker. He oversees our Board of Directors.
Bekah Shoukry
HR Director
With 10 years of experience in sales, sales optimization, and operations for SMEs, she now focuses on HR, finance, and facilities management. Her goal is to create a collaborative and productive office environment. Outside of work, she enjoys riding horses in East Anglia.
Stephen Ottley
Head of Technical Products
Stephen specialises in email marketing and social media, managing many of our clients’ campaigns and creative design projects with enthusiasm and experience.
Promise Ave
Head of Paid Media
Promise specilises on providing clients with lead generation through Google Ads, Meta Ads and LinkedIn Ads. His passion derives from building, launching and optimising successful campaigns ensuring every client campaign reaches the intended audience at the best price.
Rachel Grant-Waters
Account Manager
Rachel is an Account Manager focused on SEO and performance-led digital strategy, with over seven years’ experience in content writing and optimisation. Known for her analytical approach and strong client relationships, she helps brands make smarter decisions and achieve meaningful, long-term growth.
Kirrat Basi
Account Manager
Kirrat is an Account Manager with over 15 years’ experience in email, CRM, and lifecycle marketing, spanning agency, in-house, and client-facing roles. With a background working across 9 CRM platforms and brands such as EA Sports, Sky TV, and Barclays, he combines strategic thinking with sharp attention to detail. He’s focused on building strong client relationships and driving measurable results for every account he oversees.
Robin Currie
Account Manager
With 25 years in client relations management including running a successful business Robin brings a wealth of experience and strong interpersonal skill to his role as Account Manager. He maintains strong relationships with clients to ensure a smooth and efficient journey for them with Iconic Digital.
Jakia Khanom
Account Manager
Jakia brings a creative edge to account management with a background in graphic and web design. Having created marketing plans and strategies, Jakia combines artistic vision with strategic thinking to deliver exceptional client results.
Izzy Wells
Digital Marketing Specialist
Issy is a Digital Marketing Specialist with a creative approach to blog creation, SEO and reporting. She combines engaging, keyword-focused content with data insights to support growth. Organised and personable, Issy keeps blog schedules on track, uses reporting to guide improvements and helps clients strengthen their digital marketing.
Chloe Shanahan
Digital Marketing Specialist
Chloe is a Digital Marketing Specialist focused on SEO and data led digital strategy. With over five years of experience, she supports clients in improving their online visibility through performance driven content strategies. Known for her analytical mindset and attention to detail, Chloe works closely on client campaigns to uncover growth opportunities and deliver measurable results.
Elena Dulercea
Social Media Manager
Elena is a Media and Communications graduate, who specialises in social media marketing and content creation. From eye-catching visuals to engaging captions, Elena knows how to make your social media shine and leave a lasting impression on your audience.
Bartosz Baratowicz
Written Content Executive
Bartosz is a Written Content Executive with over four years of experience in copywriting, digital marketing, and content marketing. With a strong background in journalism, he has a sharp eye for storytelling and a talent for crafting persuasive copy that drives engagement and conversions.
Molly McKinnon
Social Media Specialist
Molly is a Social Media Specialist with a degree in Commercial Photography, bringing together creative expertise and strategic thinking. She develops social media strategies, creative campaigns and engaging content that help brands strengthen their presence, connect with the right audiences and achieve their marketing goals.