Industry Leading Insights

COVID-19 has shaken up the world of marketing – few, if any, of us had a plan in place for this.

Just over a week ago the World Health Organisation classified the COVID-19 outbreak as a pandemic. Currently, there isn’t a day that goes by without more shocking statistics and headlines.

Digital marketing moves at a fast pace and a lot has changed over the past decade. We wouldn’t be where we are today if not for the trends that shaped digital marketing in the 2010s.

The news and social networks haven’t exactly been easy partners in recent years.

There are so many social media platforms around today that it’s often tough to decide where to direct your time and resources.

When it comes to social media, many of us tend to focus on the big, well-established names such as Instagram, Twitter and Facebook.

Facebook Ads have a huge amount to offer businesses today – in fact, if you’re not working with them you could be losing money as a result.

There are now 45 million social media users in the UK, accounting for nearly 70% of the entire population.

The traditional marketing funnel is a structure that used to be applied to marketing strategy for just about every business.

There is enormous choice in marketing today and this can create confusion over where to concentrate your efforts and resources. From social channels to SEO and guerrilla tactics, where are you likely to see the best ROI?