B2B content strategy is a slightly different beast to a successful B2C approach. In recent years many businesses have focused on whitepapers, blogs, webinars and eBooks as a way to drive traffic and engagement.
Back in October 2016, research company Statcounter established that mobile web usage had overtaken desktop for the first time ever.
Mobile seems to have naturally followed desktop as the primary method of searching online.
The comScore Video Metrix has been released, and it shows significant increases in the number of people that watch video online, but an even greater increase in the number of video ads that are played and consumed on a monthly
Deloitte have released figures showing that 6.8% of in-store sales are now driven by mobile influence.
A quirky designer I met today told me a story about a customer of his who had the most unattractive, unusable website on the net. My designer told me that, “the website wall so dull that it made my eyes bleed!”.
