Is in-house or external paid search (PPC) the best fit for your business?

Paid search has become an essential component in digital marketing strategy. Being able to generate qualified leads and actionable insights into the effect of marketing investment are just two of the benefits of integrating paid search. For most organisations, PPC is often outsourced and this can generate some excellent results. However, with many large companies starting to bring this in-house, is it time to reevaluate whether in-house or external paid search is the best option?

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