While the conversion of leads into customers is often made the focus of ‘successful’ digital marketing, it’s lead generation where many businesses struggle.
Despite the many different ways that are being developed to help generate marketing leads, email remains one of the most productive.
Consumers today have a lot more power when it comes to their data and that includes the details required for email marketing.
According to recent research, 66% of online consumers are in the habit of checking their emails multiple times every day.
Since the GDPR came into force in May of this year it has been all change in the world of email marketing.
When it comes to designing an email campaign, many marketers are split over whether or not images impact performance.
Whether you are writing emails, blogs or website pages, the way you write your communications is essential to improving your engagement levels.