Why it's still important to optimise your website for mobile and how to do this

Mobile is now officially more popular than desktop when it comes to the way consumers today choose to go online. Given that the number of smart phone users is set to grow to 2.5 billion in 2019 it’s perhaps not surprising that mobile is such a crucial channel for marketers and businesses. Ensuring that your website is optimised for mobile – and designed in a way that will enable your business to capture more mobile consumers – is going to be key. So, how do you do it?

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How can metrics help you to get better conversions through your website?

Insight enables improvement – that’s the same whatever the industry and whatever the context. When it comes to the performance of your website, metrics provide that essential insight that can help to improve the volume and quality of conversions that you achieve.

Laying the foundation for success

If you’re keen to use metrics to improve conversions through your website then this starts by establishing which measurements you’re going to use to support your business in reaching this goal. Some of the options include:

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Connecting online: website tips with James Caan

One of the Directors at CommuniGator sat down with James Caan to discuss how to connect with businesses online. With best practice advice on website technology & techniques, there were some startling revelations both for sales and marketing. 

The below is a summary of what we learnt from the interview editorial, but if you would like to read the whole article, you can read it here.  

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Important website features to make sure your website has

Investing in your website is crucial. As the first point of contact with consumers it can affect everything, from trust to reputation. However, given the speed at which technology and design move it could potentially be a serious drain on resources to try to maintain a website that is always on trend. What’s crucial is to determine the key features your website actually needs and to focus on developing those rather than wasting time and money on unnecessary additions.

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Mobile responsive vs Mobile optimised - which is better for your website design?

Website design has evolved at a blistering pace over the past decade. Gone are the days when a website was purely created to deliver its data in the most efficient way possible. Today, the focus is not just on data communication but also ensuring that the experience of using a website is satisfying and that the structure is search engine compliant for the benefit of SEO. The key to this is designing a website that can be used and browsed via mobile – but should you opt for a mobile responsive or a mobile optimised design?

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5 website design mistakes you will want to avoid

With 46% of your traffic judging your company's credibility on your website design, it's important you get it right. We've taken a look at what works and what doesn't to reveal the top 5 website design mistakes you will want to avoid.

Loads too slowly

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How to avoid losing SEO traffic when migrating your website

You’ve worked hard to carefully craft site SEO that works for your business but now there’s a site migration on the agenda. This can be a difficult moment for any business, as search engines often don’t react well to something like a domain name change. However, if you’re keen to ensure you keep your SEO in tact, there are some simple steps you can take to help you do it.

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How to make your website mobile friendly

Back in October 2016, research company Statcounter established that mobile web usage had overtaken desktop for the first time ever. One year on in 2017, mobile internet traffic took up a 53% share of total global online traffic and in the UK rates were even higher - 73% of adults accessed the internet via a mobile device. So, for many organisations target users are now arriving via a mobile device, which makes mobile websites a crucial tool.

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How to maintain your SEO when migrating your website

Website migration presents an opportunity to strategically upgrade your SEO. Going through the process of maintaining SEO is also crucial to ensure you don’t lose the benefits of optimisation you’ve already invested in. So, how do you do it?

Factor SEO into you decision making

When you’re planning the migration, make sure you prioritise SEO as a top consideration. Otherwise you face losing the benefits of all that structure and content simply by forgetting to factor it in.

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6 ways to improve your user journey

The best user journeys are designed to get consumers to the pricing page/shopping cart within three clicks. But there are several factors that stop consumers from making that final step to converting to a customer. So, here's how you can improve your user journey even further for more conversions.

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