Facebook’s Dislike Button

Ever since its conception, the internet has been a place for people to communicate with one another and share their opinions. The introduction of social media has only amplified this ability. Facebook made social media a more widely known communication tool consequently people have since used Facebook to get in touch with old friends and relatives, meet new people and generally give their opinions on topic that interested them.

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3 ways to double your Social Media Content

Social Media is usually that extra job that is delegated to the first person around at the time, who is usually too busy and does not have the time to tweet, check Facebook engagement levels, share, like or favourite content, even though is obvious how important it is to any growing business.

The following 3 quick and easy tips have been proven to produce twice more output and frequent content for less effort; and as with most things, the greater the output, the greater the level of engagement…

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Tweet tweet tweet... is anyone listening? Making social media meaningfully measurable

That’s the question you should ask of any social media initiative; is anyone actually listening and how are you measuring these channels, and is what you are measuring actually helpful, meaningful? This form of media has now become an integral part of our lives and continues to evolve. A few years ago the emphasis was on B2B companies being active and creating pages on sites such as Facebook, LinkedIn, and Twitter… now the conversation has swung and is moving towards the idea that every marketing campaign must be social.

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6 Common Misconceptions about Social Media Marketing

Social media marketing is an expectation for a growing number of businesses as part of their digital marketing strategy to increase their online presence. Using social media will allow you to reach out to your target audience and create brand awareness, gaining an advantage over your competitors. But with so many tips out there, how can you know what approach to take? Here are some common misconceptions to rule out:

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How Real Life Networking Techniques Can Make Social Media More Effective

Effective social media use has many similarities to ‘real life’ networking. The kinds of techniques that many of us use to make new connections and win people over can very easily be applied to the digital sphere – which is perhaps unsurprising as there is a human on the end of every social media account after all. We are taking a look at a few of the ideas that many of us use to foster connections and influence in the real world and seeing how they might be applied to make social media work better for business.

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How to Manage Twitter Effectively For Digital Marketing

It is vital that you are able to master how to use Twitter effectively, as you only have 140 characters to share your thoughts. Being concise is key and if you can get it right, Twitter is a fantastic way to get more traffic to your website. With over 232 million people using Twitter regularly, there is a huge audience you could reach. So how do you make your business stand out amongst the others?

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Will new “Facebook at Work” take LinkedIn’s Marketshare?

The war begins; Facebook has announced their plan to launch a new version of the social network. “Facebook at Work” will be aimed at professionals in the workplace looking to build connections with like-minded individuals. Sounds familiar, doesn’t it?

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Using The Top 5 Social Networks To Share Content

Social Media is a huge marketing resource that’s largely free to use. If you get it right, social media can help your business to grow. The trouble is, how do you know which is the best social media platform and how can you use them to increase brand awareness and engagement? Here is our quick guide to using the top 5 social networks to share your content:

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Maximising your publishing exposure on LinkedIn

Have you heard about LinkedIn’s publishing feature? It’s a great way to gain more exposure for your business articles. You are reaching a targeted audience of professionals, giving you a specialist platform to share content and make your name known in the business world. Becoming a LinkedIn publisher will also boost your Kned and Klout score so your social influence will increase. There are 5 main ways that you can best use LinkedIn to share your content.

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5 ways that social media and SEO work together

The bigger audience you reach, the better you are able to promote your business. In our increasingly technology-focused world, to get your voice heard, you need to make yourself known in the digital world. And what better way to do that than create an online social media presence for your business?

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