What does the modern day marketing funnel look like?

The traditional marketing funnel is a structure that used to be applied to marketing strategy for just about every business. It starts with awareness (market potential), moving to interest (suspects), desire (prospects) and then action (customers). The thinking behind it was that the funnel was linear and that those customers who were lost at any stage were simply out of the loop. However, as technology has evolved and the way that consumers receive information from brands has changed drastically, the modern day marketing funnel now looks very different.

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5 reasons Facebook Ads is a great platform for marketing your business

There is enormous choice in marketing today and this can create confusion over where to concentrate your efforts and resources. From social channels to SEO and guerrilla tactics, where are you likely to see the best ROI? Social media is undoubtedly one investment that needs to be integrated into every marketing budget – and there are five good reasons why Facebook Ads is the platform to choose if you’re looking to see results.

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Using hashtags to increase the visibility of Instagram posts

Hashtags are an essential part of success on Instagram, whether you’re looking to grow your following or get more exposure for each post. However, the social media platform often moves the goal posts when it comes to the way that hashtags can support profile development and which practices are likely to get the best results. If you’re looking to improve performance on Instagram then these are our top tips to help you increase post visibility and attract more followers.

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What's new as part of Twitter's desktop redesign?

Social media platforms evolve – a lot. Whether you appreciate the constant changes that seem to be introduced by these apps - mobile or desktop - the driving force behind the upgrades is to make things easier for users. In an effort to do just that Twitter has introduced a desktop redesign that it hopes will make it more competitive and a more intuitive option for many who want to use social networks, whether for business or personal reasons. So, what does the new redesign involve?

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What does Pinterest offer for marketing?

Pinterest may not be the first social media platform that you think of when it comes to marketing. However, 250 million people use Pinterest every month and between 2017 and 2018, this very visual platform added more users than Facebook and Twitter combined. The site has seen a 75% increase in Pins in less than two years and a rise in the numbers of both men and women who are using the site. So, it’s thriving, but what does Pinterest really offer in marketing terms?

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Do businesses need a Google My Business account?

Google My Business is designed to help local businesses create a competitive advantage and improve SEO. Particularly for businesses operating in a competitive local environment it can be a great way to stand out and to boost the online presence that your enterprise has. But do you really need to go to the effort of setting one up?

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8 ways to use social media to build customer relationships

Social media is an incredibly powerful tool for businesses today. It has also created expectations among consumers when it comes to factors such as speed of response – for example, those businesses that don’t respond to messages on social media experience a 15% increase in churn. If you’re looking to optimise social media to build better customer relationships then there are some simple ways to do it.

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An update from Facebook's F8 Conference - What's coming up?

Facebook recently held its annual F8 conference in California. As the biggest social media giant in the world any public announcement that Facebook makes is to be treated as key thanks to the impact this could potentially have on any business that relies on social for customer engagement. So, what is coming up in the world of Facebook in the foreseeable future?

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Pro tips to using Social Media as part of your Online Marketing Strategy

Social media has become an integral component in online marketing for any business seriously committed to generating results. It is an incredibly powerful platform that can influence hearts and minds, from swaying opinion to significantly increasing conversion volumes. If you’re using social media as part of your online marketing strategy then these are our top tips for getting it right.

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Could the future of Facebook marketing be through Messenger instead of the News Feed?

Big moves are taking place over at Facebook. With changes to the way that content is displayed in the News Feed, the social media behemoth has made it clear that it’s now prioritising user experience over the companies that are trying to use the platform for marketing purposes. It’s a big shift for Facebook and one that many people are understandably nervous about. But if the key to Facebook marketing is no longer the News Feed, could Messenger become the place to be instead?

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