Could the future of Facebook marketing be through Messenger instead of the News Feed?

Big moves are taking place over at Facebook. With changes to the way that content is displayed in the News Feed, the social media behemoth has made it clear that it’s now prioritising user experience over the companies that are trying to use the platform for marketing purposes. It’s a big shift for Facebook and one that many people are understandably nervous about. But if the key to Facebook marketing is no longer the News Feed, could Messenger become the place to be instead?

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Could Facebook’s messaging merger change the future of direct marketing?

By January 2018, it was recorded that WhatsApp had 1.5 billion users worldwide, with 60 billion messages being sent on the platform every single day. When the company was founded in 2009 by Jam Koum, data privacy was a founding principle, and part of what made the free messaging platform so popular. In 2014, WhatApp was sold for $19 billion to Facebook, who assured that this principle of data protection would be continued.

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What do you need to know about Twitter's new layout?

As one of the most popular social media platforms in the world, Twitter is under pressure to constantly evolve. Keeping up with the needs of business and individual users, as well as competing with the features offered by other platforms, such as Facebook, is a constant challenge. This year, you may already have noticed that there are differences when logging in to Twitter. It’s these changes that represent what Twitter is doing to try to stay ahead of the social media curve.

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5 social media predictions paving the way this year

Social media is fast moving and constantly evolving. The trends and ideas that dominated in 2017 and across last year are already making way for new practices and insights. Now that we’re at the start of 2019 there are some key social media predictions that could significantly change the social media landscape this year.

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Google Plus breaches mean closure… but new enterprise features for businesses!

There have been rumours about Google+ coming to an untimely end for a couple of years now. Low usage of the consumer version of the platform was thought to be the nail in its coffin but in the end this has come in the form of a security breach. On October 8th, Google announced that the consumer version of its social network would be shutting down as of August next year.

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What recent changes have there been to Twitter and how does this affect marketing?

Last month Twitter introduced changes to its API that mean that third party apps like Tweetbot are not going to be as useful as they once were. The new API makes life more difficult for those using third party apps, restricting what those apps can do while at the same time introducing a four figure charge for access to the new APIs. But what do these changes mean for businesses and how is this likely to affect marketing practices?

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The complementary relationship between social media and SEO

Social media and SEO have evolved something of a symbiotic relationship that is well worth exploring for most businesses. Although the secrets of Google’s algorithm are so closely guarded that it’s unlikely we’ll ever know for sure how social media impacts on SEO rankings, it’s clear that it does have some influence. However, social media doesn’t necessarily boost SEO in the way that many people think, or assume, that it does.

Social media and SEO

Social media can have an influence on your SEO levels in a number of different ways, including:

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Could your business utilise Instagram as part of your bespoke digital marketing strategy?

Instagram is a photo sharing network with more than 800 million monthly active users. It’s also one of the most innovative social platforms that has begun to evolve from simply somewhere to share images to a way to harness selling and advertising opportunities too. For many industries – such as food and fashion – Instagram is an obvious social channel to invest in. However, it has something to offer any organisation if you know how to integrate it into a bespoke digital marketing strategy.

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How can your business use Twitter for marketing?

With more than 330 million monthly active users, Twitter represents a vast audience of potential for businesses looking to expand the reach of marketing investment. It’s a platform that is free to use and one that can deliver tangible results, from conversions to web traffic. And yet so many businesses just don’t succeed at Twitter – so how do you use it well when it comes to effective marketing?

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How to boost your brand awareness online through social media

Social media is an incredibly effective way to reach people, so much so that it has created its own sub-genre of marketing. Today, if you’re looking to achieve brand awareness on a cost effective basis there are few other tools that have such an impressive impact.

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