9 Digital Marketing Predictions for the new decade

2020 has certainly started with a bang, from Brexit through to Harry and Meghan hanging up their HRH hats. While much remains unpredictable about the next decade, in marketing terms at least we have some idea of the changes that could take place between now and 2030.

1. Automation and machine learning are likely to become the norm

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Google Chrome Blocks 3rd Party Cookies

Privacy online has been a big issue in recent years and has dominated the headlines. While Google has often been at the centre of negative privacy headlines, the search giant has also taken steps to try and show more of a commitment to user privacy. Its latest move is to begin blocking 3rd party cookie tracking on publisher sites via Google Chrome in the next 12 – 24 months. So, what kind of impact is this going to have on marketing and will it really make that much difference to users?

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Are you missing out on sales without lead tracking?

If you’re serious about any investment in marketing then it’s essential to ensure that you integrate lead tracking into the structure of your campaigns. This process will not only show you how many of your leads become sales but also provide opportunities to reassess the methods that you’re using to nurture leads and to ensure that you’re getting the most from your marketing spend. Ultimately, tracking leads can help your business to identify which marketing activities are profitable and which are not, as well as the sales scripts that work.

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Bing? Who Uses It Anyway? 10 Ways You Probably Do

Have you ever heard someone say they were going to “Bing it” when trying to find the answer to cheat in a pub quiz or information on the latest Apple release or even train timetables? Probably not. You will, however, have heard “Google it” used in the same context. Bing.com doesn’t compete with Google in numbers terms – for example it’s the 25th most visited site online whereas Google is number one – however that doesn’t mean that you’re not still using it every day. Here’s how:

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Top 7 Skills Every Digital Marketer Should Know

The digital marketing world is an exciting and fast moving place, often innovative and frequently evolving. If you’re keen to get ahead in this industry then these are the key skills that you need to develop.

1. A sound understanding of Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)

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Tips for generating leads with Digital Marketing

While the conversion of leads into customers is often made the focus of ‘successful’ digital marketing, it’s lead generation where many businesses struggle. With more than two thirds of consumers now researching purchases online in advance of making them, there is real value for any organisation to add to the process via digital marketing. The end result is not just a better experience for the consumer, and driving more traffic to your business’ website but also the creation of qualified leads. So how can you be more effective when it comes to lead generation?

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Whitepaper: The future of digitisation: Developing the customer experience journey online

With the increasing emergence of digitisation and globalisation, managing the customer experience has become harder and more detailed than ever before. The rise in digital channels has resulted in the number of consumer touchpoints growing in volume and complexity. With the emergence of cross-device platforms, including desktop, tablet and mobile, the need to understand the customer journey and develop the user experience on these devices is of paramount importance.

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Whitepaper: How to achieve return on investment from your digital marketing strategy

Digital marketing has transformed the way organisations take their goods and services to market. Despite the benefits that can be gained through cross-channel digital campaigns, strategic planning and tactical implementation can often be disconnected. Consequently, many organisations don’t achieve the right level of return on investment (ROI) from their digital marketing activities. This is often because they don’t implement the right metrics to track and monitor conversion.

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Do I need Digital Marketing for my business?

If your budget is tight and you’re pressed for time then you may be tempted to reassess whether digital marketing actually delivers the right level of ROI. In today’s tech-driven world that is constantly being moulded and remoulded by consumer expectations, digital marketing provides a way for businesses to keep up. If you’re still on the fence, these are just some of the reasons why digital marketing has become so essential for every business today.

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What does the modern day marketing funnel look like?

The traditional marketing funnel is a structure that used to be applied to marketing strategy for just about every business. It starts with awareness (market potential), moving to interest (suspects), desire (prospects) and then action (customers). The thinking behind it was that the funnel was linear and that those customers who were lost at any stage were simply out of the loop. However, as technology has evolved and the way that consumers receive information from brands has changed drastically, the modern day marketing funnel now looks very different.

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