Why the Coronavirus outbreak should be shaping (not stopping) your online marketing

Just over a week ago the World Health Organisation classified the COVID-19 outbreak as a pandemic. Currently, there isn’t a day that goes by without more shocking statistics and headlines. From sports leagues to festivals, huge brands are cancelling events and borders are being closed across the world. With many of us now working from home the landscape of marketing is shifting – even if temporarily – and this can feel unnerving at first. However, despite the uncertainty, opportunity still exists.

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10 trends that shaped digital marketing in the 2010s

Digital marketing moves at a fast pace and a lot has changed over the past decade. We wouldn’t be where we are today if not for the trends that shaped digital marketing in the 2010s.

1. Mobile-first marketing

If there is one digital marketing trend that has completely changed the game it’s the focus on mobile friendly websites. This was driven by Google’s 2015 mobile friendly ranking algorithm update and has continued to remain a priority thanks to the mobile-first indexing that the search giant began in 2019.

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4 digital marketing tips to take your business to the next level

As 2020 began, for many businesses this presented an opportunity to re-evaluate marketing and look for ways to do more with existing resources. Technology, in particular, is creating new opportunities for any business of any size to achieve more. If you’re looking to take your business to the next level in 2020 then these are our top digital marketing tips to help you get there.

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Are you missing out on sales without lead tracking?

If you’re serious about any investment in marketing then it’s essential to ensure that you integrate lead tracking into the structure of your campaigns. This process will not only show you how many of your leads become sales but also provide opportunities to reassess the methods that you’re using to nurture leads and to ensure that you’re getting the most from your marketing spend. Ultimately, tracking leads can help your business to identify which marketing activities are profitable and which are not, as well as the sales scripts that work.

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What does AI actually look like for marketing?

AI is set to transform the way that we do business, interact and sell in the years to come. This innovative technology offers a wealth of advantages to businesses looking to do more with less budget and increase efficiency across the board. But, in terms of the reality of integrating and using it, what does AI actually look like for marketing?

9 examples of AI in marketing

AI has almost limitless potential and can be innovated continuously to help meet challenges as they arise. These are just some of the ways in which it has relevance to the marketing world.

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How do data and AI come together for an innovative marketing strategy?

Data and AI are already being used to help improve the effectiveness of marketing campaigns, enabling them to better achieve their goals. Innovation in these fields has also helped to support better customer service and to create a more intuitive customer experience. Today, it’s becoming essential to work with data and AI to create a more innovative marketing strategy, not just to get ahead of the curve but also to ensure that your brand maintains parity with the competition.

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How is data driving modern day content marketing?

Data is the driving force of content marketing today. As technology and techniques evolve we are increasingly uncovering more widespread and effective ways to harness data to make marketing more effective and targeted. For most organisations, data driven marketing strategy has become the norm and integrating data is the most obvious and efficient way to improve results. So, how does it work?

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What does Marketing Automation bring to your Digital Marketing Strategy?

We are only beginning to scratch the surface of what tools like automation can do for digital marketing. Automation has a very wide range of benefits to offer, from saving time on key tasks to incorporating essential personalisation. When the time comes to define your digital marketing strategy for the next 12 months, automation can improve and optimise efforts that you’re already making and help to ensure better results.

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How AI will change the future of Digital Marketing

In the last decade, Artificial Intelligence (AI) has gone from being the stuff of science fiction fantasy to a genuinely useful tool that is likely to have very broad application. In the digital marketing world it has a lot of potential, from outreach, to customer experience to forecasting. It’s unlikely that AI will bypass the marketing world given the great impact it could have – and this is where we’re most likely to see it have an influence.

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How could Marketing Automation help your business?

Automation is a new horizon for businesses and it has a lot to offer those in the marketing world. From cutting down on time spent on tasks, through to making it easier to deliver more personal messages, there are lots of benefits to investing in marketing automation in the next 12 months. So, how could marketing automation help your business?

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