How email marketing can get you the leads you need

Despite the many different ways that are being developed to help generate marketing leads, email remains one of the most productive. Roughly 90 billion business emails are sent every day so this is a medium with plenty of longevity. But if you’re looking to use email marketing to generate leads how do you do it?

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How to capture and use customer data for best practice email marketing

Consumers today have a lot more power when it comes to their data and that includes the details required for email marketing. The introduction of tighter data protection rules gives consumers much more choice with respect to who they provide their details to – and what emails land in their inboxes as a result. However, it’s still possible for brands to be successful when it comes to the capture and use of customer data so that email marketing is productive but also adheres to best practice standards.

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Website triggered emails: The do’s and don’ts

Try this on for size: Email Stats Center found that when compared to basic, general email marketing messages that are sent to customers or prospects, triggered emails have a 152% higher click-through rate. What this means is that if we want to effectively engage with our audiences, we have to communicate with them at the most opportune time – right when they are thinking about us and the product, and are consequently moving down the pipeline.

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How long should I wait before triggering an email to my website visitors?

Try this on for size: Email Stats Center found that when compared to basic, general email marketing messages that are sent to customers or prospects, triggered emails have a 152% higher click-through rate. What this means is that if we want to effectively engage with our audiences, we have to communicate with them at the most opportune time – right when they are thinking about us and our product. And are consequently moving down the pipeline.

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Email isn't dead: Why email marketing is here to stay

According to recent research, 66% of online consumers are in the habit of checking their emails multiple times every day. Around 13% of online consumers are even more committed to their inboxes, checking them several times every hour. Given the compulsion that many of us feel to delve into our inboxes on a regular basis, it’s probably no surprise that email marketing remains one of the best ways to improve customer engagement, increase profits and establish better brand awareness.

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How has the GDPR boosted the effectiveness of email marketing since May?

Since the GDPR came into force in May of this year it has been all change in the world of email marketing. New compliance requirements have put the power firmly in the hands of consumers in terms of who they want to hear from and how they want to receive communication from businesses and brands. This change has been something that many people feared but there are actually a lot of ways in which it has boosted the effectiveness of email marketing, as opposed to restricting it.

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How to Use ALT Text for HTML Emails

When it comes to designing an email campaign, many marketers are split over whether or not images impact performance. There are always campaigns that require visuals to help back up the message, so even if you’re a convert to the Outlook style, minimalist template, sometimes a picture paints a thousand words. Images work to convey important information aimed at increasing customer engagement. The reality, however, is that designers can’t always count on images to load.

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Did you know that you can still do email marketing after the GDPR?

The GDPR has caused a lot of disruption in the marketing world. When it comes into force on 25th May this year, the EU regulation will change the way that brands interact with consumer data for good. However, while there has been a lot of negative press around the GDPR, in fact, the changes could well have benefits, not just for consumers, but for businesses too. So, how is the GDPR likely to affect your business when it comes to key processes such as email marketing?

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Email marketing statistics you should be paying attention to

For many marketers, email marketing is a huge part of their overall strategy. Sending targeted emails directly to the inbox of targeted followers makes a lot of sense, and that’s why businesses are continuing to take up the practice in droves.

Building contact lists is one thing, and getting the perfect design another – but what about the data behind the email? Do you really know what you’re sending works? Are you checking the right parts of your report?

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Change your email design for better results. Outlook style email is king.

Design. The key element in your endeavour to deliver the best emails to your subscribers.

So you’ve refined and optimized your message. You’re happy with your subject line, and you’ve got a mailing list ready to be seasoned. But one thing is missing: the layout and design of your email.

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