5 steps to writing inspirational content

Are you about to approach the daunting task of content marketing? Does it seem like a huge burden? Sharing content which is inspirational, engaging, and successful, across the right platforms will allow you to reach your target audience. You need to continue to improve and grow, dedicating your time and energy to tailor your content specifically.

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Why is content marketing still important in the modern marketing sector?

Digital marketing is evolving at a blistering pace. Influences such as artificial intelligence mean brands are constantly required to create new ways to attract the attention of customers. However, despite this constant progress, content remains a firm foundation of digital marketing today. It still has a lot to offer brands looking to engage consumers, build loyalty and stimulate growth.

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How to write mind-blowing headlines

80% of the hard work in creating content is thinking of eye-catching headlines. This is because it is the first and possibly only chance you have to attract your audiences attention. A headline sets the tone of what your viewers can expect to read, builds trust and is crucial to the success of your content marketing strategy.

So how can you create the perfect headline?

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What role do Press Releases play in your digital marketing strategy?

Press releases are a key part of any digital marketing strategy. If you’re looking to reach out to your target audience and ensure that they notice your brand then the press release and its content can be pivotal.

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8 benefits of posting regular blogs on your company website

Blogging is big business. According to Wordpress, 409 million people read more than 23.7 billion pages every month. From the smallest enterprise through to Fortune 500 companies, organisations of all shapes and sizes are producing regular posts on everything, from homebrew through to fashion. But could posting regular blogs on your company website really benefit your business?

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What role do blogs play in your digital marketing strategy?

Blog content has long been a foundation for a successful digital marketing strategy. However, the rules have changed with respect to the structure of that content. It’s no longer enough to create blogs that are simply carrying keywords. An audience based content marketing strategy is the best way to see success from blog content and requires the creation of engaging content that is designed to do more than simply getting keywords onto a web page. Blog content that performs in terms of SEO and conversions necessitates a little more effort.

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How do press releases fit into your Digital Marketing strategy?

The humble press release has become an important part of marketing strategy and PR for any business. But how do you factor them in to planning and what do you need to know?

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How to use content marketing to boost your SEO

That content marketing can help to boost SEO is not exactly a closely guarded secret. Great content can drive all important traffic to your website, helping your business to reach a broader audience. However, while many have been relying on keyword research to create a content marketing strategy that wins at SEO, it’s not often all it’s cracked up to be. Why? Well because there can be a real disconnect between keywords and customers needs.

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How to produce a strong PR strategy at a low cost

Dealing with the press is one of the most challenging parts of business management. For those without experience it can seem incredibly daunting, particularly given the potential consequences of getting it wrong. However, it’s possible for any business to create an effective PR strategy that drives growth – and it doesn’t have to cost a fortune to do either.

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All you need to know about writing Press Releases

Content writing is still a major part of any successful digital marketing strategy, and Press Releases are just one part of this strategy. However, PRs are also a part of your wider SEO strategy, and are therefore extremely useful for making your brand known online. If you’re not sure where to start with Press Releases, here are all the basics that you need to know:

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